Six new members, including Bastion, have joined AiMCO as the influencer marketing body continues to grow across the ANZ region.
The Australian Influencer Marketing Council announced today the new members include Bastion, Key Creators, Bedou, Jetpak Media, Impact.com, and History Will Be Kind.
Bastion currently has a team of more than 350 across Australia, New Zealand and the US, and work with a range of brands including 7-Eleven, Choice Hotels, Suntory, GPT, Kellanova, Unilever, SIXT and URBNSURF.
History Will Be Kind has a track record in delivering compelling, highly effective influencer marketing programs and content-led campaigns for ambitious brands and purpose-led organisations, including the likes of Little Moons, Life360, Maille, McGrath Foundation, Hilton, Heinemann and more.
Boutique agency, Key Creators, is home to a range of YouTube, livestream, shortform and Vtuber creators who work with brands spanning technology, retail, gaming and more.
Bedou is a talent representation and marketing consultancy specialising in neurodivergent talent and people-led brand strategy. Its clients include Mitchell Coombs, Kayla Jade and Jess Waterhouse, while Bedou for Brands delivers creator-led campaigns and testimonial-driven content for businesses.
Meanwhile, Jetpak Media offers channel support, strategy and premium partnership opportunities for creators, along with multi-format campaigns, sponsored content and talent connection for brands and audiences.
impact.com is a leading commerce partnership marketing platform that helps brands manage the entire lifecycle of their partnerships. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships.
Key Creators director & co-founder, Adam Perry, said: “We are incredibly proud to join AiMCO and to work alongside so many well-established agencies and businesses. Together, we aim to help set a high standard for influencer marketing in Australia and showcase Key Creators’ attention to detail, hard work, and dedication year after year.”
AiMCO managing director, Patrick Whitnall, said: “Our latest AiMCO members reflect the depth of expertise we now have among our ranks and the growing momentum within Australia’s influencer marketing sector.
“We are thrilled to have nationally recognised agencies like Bastion and History Will Be Kind on board, along with local talent agencies like Bedou and Key Creators, who are doing incredible work to push the needle on the content creator landscape.
“As the influencer space continues to evolve, joining organisations like AiMCO is critical for brands, agencies and platforms that want to stay ahead of the rapid change within the sector, while also ensuring they are deploying best-practice standards across their operations. AiMCO membership has become a benchmark for organisations that demonstrate a genuine commitment to supporting content creators.”
The latest members join several Australian agencies and brands that have partnered with AiMCO in recent months, including talent agency Made by Muse, gaming agency Ace Creators and influencers like Matty Fahd and Ryan Jon.
