Barbeques Galore Unveils ‘Now You’re Cooking’ Campaign In Time For Father’s Day Via The General Store

Barbeques Galore Unveils ‘Now You’re Cooking’ Campaign In Time For Father’s Day Via The General Store
B&T Magazine
By B&T Magazine



A continuation on from the brands new creative platform, Barbeques Galore is back helping Australian dads Barbeque Better in their latest iteration of the “Now You’re Cooking” campaign via indie agency The General Store.

A continuation on from the brands new creative platform, Barbeques Galore is back helping Australian dads Barbeque Better in their latest iteration of the “Now You’re Cooking” campaign.

Entering a competitive trading period in the lead up to summer, the Father’s Day campaign uses humour, an epic soundtrack and VO from comedian Sam Simmons, to bring home Barbeques Galore new brand personality.

“When we first developed the Now You’re Cooking platform we really saw its potential to bring us consistent opportunities to talk to customers. The Father’s Day campaign is a moment we eagerly celebrate every year as we start that move towards warmer and longer days. With the Now You’re Cooking platform we’ve really been able to see how strong this platform is and how quickly it has established itself. We can’t wait to show you what else we have in store for you.” Barbeques Galore General Manager of Marketing, Mike Ainsworth said.

“This platform really allows us to amplify our human truths around BBQ performance anxiety. And with Jimmy, we’ve really had some fun that we think our audience is going to love. The Sam Simmons VO is a hilarious cherry on top.” Danny Lattouf, Partner & CSO at The General Store said

The new brand platform was designed to amplify Barbeques Galore’s position as the destination barbeque retailer. The Father’s Day campaign launches this week across TV, online, radio, OOH and in-store and is the second installment from agency of record, The General Store, who developed the new creative platform.

Credits:

 

BBQs Galore

Angus McDonald – CEO

Mike Ainsworth – General Manager, Marketing & Customer

Noelle Alphonse – Marketing & Brand Manager

The General Store (Strategy & Creative)

Chris Scott – Creative Director

Steve Carlin – Creative Director

Darren Bailey – Producer

Harry Antonakos – Designer

Cameron Creagh – Editor

Olivia Kaufman – Group Account Director

Michelle Herfkens – Project Manager

Danny Lattouf – Partner & CSO

Infinity Squared (Production)

Dan Reisinger – Director

Chris Seeto – Producer

Kieran Fowler – DOP

Mike Price – Production Designer

Stevie Ray – Casting

Maria Papandrea – Costume

Brad Hurt – Editor

Marcus Timpson – Grade

 

VFX White Chocolate VFX

Neil Bailey – Stills Photography

Mark Brandis – Music & Sound Mix (Ism Studios)

 

Carat (Media)

Scott McCaffrey – Group Account Director

Amanda Florence – Client Manager




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