Babybel has announced a new national partnership with Surfing Australia, stepping in as the organisation’s Official Healthy Snacking Partner for 2026.
As part of the partnership, Babybel will feature across a series of Surfing Australia events throughout 2026 in QLD, NSW and WA, including flagship moments such as the Australian Boardriders Battle Grand Final presented by NRMA Insurance and the Australian Junior Surfing Titles.
Babybel will bring its “fun kind of good” to Surfing Australia’s multi‑day events with activation zones and sampling, designed to engage participants, athletes and spectators with brand experience.
A cornerstone of the collaboration is Babybel’s support of the NRMA Insurance SurfGroms Learn to Surf program, which operates across coastal communities nationwide.
Alongside NRMA Insurance Surfgroms sessions, Babybel will activate pop‑ups aimed at making the learning experience memorable.
“Surfing is such an integral part of Australia’s coastal lifestyle and a culture embraced by millions,” said Eric Jeanmaire country manager for Bel Groupe ANZ. “We’re thrilled to partner with Surfing Australia to bring the globally loved Babybel brand to beaches around the country – connecting with families through healthy, feel‑good moments that make a real difference.”
Luke Madden, chief of sport and partnerships at Surfing Australia, said the partnership highlights a shared commitment to participation, family and wellbeing.
“We’re stoked to partner with Babybel, a brand that aligns strongly with Surfing Australia’s mission to create a healthy, happy and active Australia. It’s a natural cultural fit, and we’re excited to see Babybel in the hands of groms and families in 2026 as a go‑to post‑surf snack that complements the surfing lifestyle.”
