AZK Media, B2B public relations and marketing agency, has launched a new PR solution to boost B2B tech companies’ brand visibility across new AI search tools.
The new offering addresses the challenges of the age of AI, where third-party credibility is critical beyond traditional SEO keywords.
Research suggests that 89 per cent of B2B buyers now use AI search platforms like ChatGPT, Gemini, and Claude in their purchasing decision-making process. Meanwhile, a study recently revealed that up to 90 per cent of those AI citations come from earned media sources like trade publications, analyst reports, and industry coverage.
AI-driven search platforms don’t just scan your website. They scan the entire internet for trusted, third-party validation.
Unlike traditional SEO, which focuses on your website ranking, Gen Engine Optimisation (GEO) requires building your reputation across the broader internet.
The more trusted, high-quality coverage your company earns across high authority media outlets, social channels, and industry platforms, the more likely AI search tools will surface your business as a reputable, recommended solution.
“The old lead gen playbook, optimising your website, running ads, setting up event booths, no longer guarantees visibility. In today’s AI landscape, PR ranks as the best-performing strategy for brand visibility across AI search,” Azadeh Williams, managing director at AZK Media said.
“If you want prospects to discover your solution in AI results, you need more than keywords; you need credible endorsements on the right third-party channels. This means investing in AZK Media’s new ‘AI search-ready’ PR solution is critical in the age of GEO, where third-party credibility and endorsements trump traditional SEO strategy,” Williams added.
The agency’s new AI search solutions have seen global enterprises, startups, and scale-up brands, as well as global agencies partnering with AZK Media to complement their own SEO solutions. The agency is also now part of the Collectivist Group, a select group of global technology PR agencies representing over 46 countries.
The agency is also developing new content formats specifically designed for how AI systems research topics, creating resources that answer the questions prospects ask these tools. Additionally, AZK Media has invested in reporting and tracking capabilities to measure clients’ visibility in AI-generated results.
“AI doesn’t just ask, ‘What does your website say?’ It asks, ‘What does everyone else say about you?'” Williams said.
“We analyse exactly how these systems work to understand where our clients’ business messaging needs to appear to influence AI recommendations, then execute on delivering those targeted media placements,” she added.
