Graham Christie

Graham Christie

Mobile-centric digital marketing leader with 20 years in digital publishing, mobile technology, monetisation, and online/offline brand experience.Leading Asia region mobile advertising specialist.Key areas of expertise; 1. Strategic business planning. 2. Commercial ownership. Partnerships, growth generation, acquisition/retention. 3. Product. Technology, IP development, services & capabilities. 4. Customer strategy. Segmentation and positioning. 5. Communications. Integrated marketing. 6. Change management. Programmatic infrastructure model adoption and transformation. 7. Mergers and Acquisitions. Planning, preparation, presentation, and negotiation. 8. Industry commentator. Columnist and event speaker
Technology in the hands of businessmen
  • Media

It’s Technology Overload At CES

It's always a brisk start in January, but CES in Las Vegas certainly kick starts the digi tech juggernaut every year.

Opinion

by Graham Christie

Graham Christie
US Mobile Spend Is A Sign Of Things To Come
  • Advertising
  • Marketing

US Mobile Spend Is A Sign Of Things To Come

Facebook's mobile offering is helping to increase the overall mobile ad spend, says Big Mobile's Graham Christie.

Opinion

by Graham Christie

Graham Christie