Rachel Blair

Mobile-centric digital marketing leader with 20 years in digital publishing, mobile technology, monetisation, and online/offline brand experience. Leading Asia region mobile advertising specialist. Key areas of expertise; 1. Strategic business planning. 2. Commercial ownership. Partnerships, growth generation, acquisition/retention. 3. Product. Technology, IP development, services & capabilities. 4. Customer strategy. Segmentation and positioning. 5. Communications. Integrated marketing. 6. Change management. Programmatic infrastructure model adoption and transformation. 7. Mergers and Acquisitions. Planning, preparation, presentation, and negotiation. 8. Industry commentator. Columnist and event speaker
10 Articles