Lauren Kelleher

Networking isn't the only benefit you'll get out of attending MAD Week.

As customers become increasingly connected, what does this mean for brands and agencies?

Posted 9 years Ago

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by B&T Magazine

Sportsbet's Tony Gruebner shares four ways data has transformed the company's customer experience strategy.

The rise of marketing automation technology has shifted the way marketers are communicating with customers.

Online, social and mobile has changed the game for marketers when it comes to perfecting customer engagement.

Learn how to tell a story from the experts at the new ‘Digital Storytelling’ conference coming to Melbourne in 2014.

Big data has given marketers more power than ever to learn more about their customers on a personal level

The digital customer has emphasised the need for retailers and brands to adopt multi-channel engagement strategies.

Held over breakfast, lunch or late afternoon drinks the MAD Week Pop Up Events will bring world leading experts to the f...