Australia’s Top 20 Most Engaging TV Shows (& It’s A Win For The SBS)

Australia’s Top 20 Most Engaging TV Shows (& It’s A Win For The SBS)
SHARE
THIS



The SBS period drama Versailles has been voted the number one TV show in Australia based on the passion of its audience. Even pipping the State of Origin.

A study by Roy Morgan Research into the top 20 TV shows of 2016 based on whether people “choose to watch”.

Versailles on SBS took the crown for having the highest share of viewers in the audience especially choosing to watch (76 per cent). Set in 17thcentury France, the drama edged out the State of the Origin rugby league matches (75 per cent) for most highly engaging show of the year according to viewers. Of course, the total audience for State of Origin XXXVI was over four times that for Louis XIV, so the rugby had far more ‘especially choosing’ viewers overall.

In third was the other period piece Downton Abbey which, sadly for its highly engaged audience (74 per cent) and Network Seven wrapped up in 2016.

Proving that nothing beats a good story, a number of other dramas made the Top 20. With around two-thirds of viewers especially choosing to watch, these engaging series include Nine’s Love Child and Hyde & Seek, Ten’s NCIS, X-Files and The Strain, Seven’s The Blacklist, Criminal Minds, The Secret Daughter and Winners & Losers, and SBS’s Vikings.

Top 20 Commercial TV Shows by Share
and Size of Viewers that ‘Especially Choose to Watch’

7204

 

Most engaging programs by Audience Size

But thanks to their greater overall reach, news, sport, documentaries, reality TV and lifestyle programming dominate the Top 20 shows with the highest numbers of viewers especially choosing to watch. The weeknight news on Seven and Nine reach 3,683,000 and 3,097,000 viewers respectively who especially choose to watch (representing slightly less than 60 percent of all viewers).

Over 2.5 million Australians especially choose to watch David Attenborough documentaries, with little difference between episodes airing on Network Nine or Ten. Nine’s brand new episodes of Big Bang Theory boast 2,619,000 viewers who consider it ‘must-see TV’, while 2,051,000 think the same way about the re-runs on Seven.

A few of the programs with the highest share of viewers who ‘especially choose to watch’ are also among the most TV’s most popular shows: State of Origin (with 2,830,000 viewers especially choosing to watch), Downton Abbey (2,109,000), Criminal Minds (2,047,000), NCIS (2,010,000) and cricket (2,357,000 on Nine and 1,891,000 on Ten).

Friday and Saturday night AFL, weekend night news, My Kitchen Rules and MasterChef, all also reach around 1.9 million+ especially choosing viewers. Better Homes & Gardens and 60 Minutes also make the Top 20—even though the majority of their audiences actually say they only watch when there’s nothing better on or because a household member wants it on.

Engagement and Audience Size

The below chart shows correlations between total audience size and the percent of viewers who especially choose to watch. Overall, the more popular show, the higher the level of audience engagement tends to be.

The 400 shows: Total Audience* by Share who Especially Choose to Watch

7204b

There are some big gaps between shows with the most and least engaged viewers among equally sized total audiences: For example , Versailles and Dating Naked have a similar number of Australians involved with the program overall—but Versailles has almost half a million more viewers especially choosing to watch.

 

Please login with linkedin to comment

Advertising Standards Bureau DT Sport Television

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]