Australian Bananas collaborated with Thinkerbell to give Aussies a ‘Banana Gym Pass’ for National Banana Day on 16 October 2024. Using Val Morgan Outdoor digital sites, the initiative connects over 350 gyms nationwide including Goodlife Health Clubs, Fitness First, Zap Fitness, Club Lime, and Viva Leisure.
The ‘Banana Gym Pass’ gives Aussies the ability to use a banana as their entry to one of hundreds of gyms nationwide for one day only, encouraging Australians to live a healthy and active lifestyle.
Banana Gym Pass is supported by a multi-channel national campaign including OOH, gym retail, YouTube, radio, and owned socials.
“The Banana Gym Pass partnership is the first of its kind for Val Morgan Outdoor and our network of gym partnerships. We’re so excited to get behind it, we’ve even delivered bananas to media agencies and offered our staff time off to participate. It’s a brilliant initiative to connect those who don’t have gym memberships across the country with a free opportunity to feel the benefits of a good workout and make their body sing,” said Ryan Simpson, national sales manager, Val Morgan Outdoor.
The initiative offers the chance to peel back layers of excuses and procrastination, with Aussie gym goers able to enjoy access to a free workout across the country.
“National Banana Day is a day to celebrate our local produce in a unique and fun way. Naturally convenient, full of magnesium, folate and vitamin B6 – bananas are the perfect go-to energy snack. We hope that this initiative will encourage more Australians to fuel their next workout with an Aussie banana,” said Belinda Van Schaik, head of marketing, Hort Innovation.
“Banana Gym Pass is a simple idea that brings utility to Australian Bananas’ positioning of encouraging an active lifestyle. Anything that means more bananas purchased and eaten, and more gym sessions, sounds pretty good to us. There’s no telling what healthy activities Banana Pass might open up next,” said Philippa Netolicky, general manager at Thinkerbell.
