Australia Post has launched a new campaign, Big Boss Energy, celebrating the side hustles, online stores and small businesses driving Australia’s eCommerce growth.
It comes after Australians spent a record $82.6 billion online last year, and small businesses make up 88% of Australia Post’s customer base.
Through the campaign, select Post Offices across the country will be activated as ‘Side Hustle Capitals of Australia’, celebrating the Post Offices supporting local businesses and bringing their stories to life through in-store activations, content and community engagement through visits from the Peak-Me-Up Coffee Van.
Australia Post executive general manager, parcel, post and eCommerce services, Gary Starr said the campaign reflects a broader shift in how Australia Post is supporting the success of Australian small businesses and entrepreneurs.
“Small businesses are the backbone of communities across Australia and make up the vast majority of our customer base. Every day, we help businesses of all sizes reach customers across the country, whether they’re making their first online sale or growing into an established eCommerce brand,” Starr said.
“As Australia’s eCommerce sector continues to grow, we’re always looking at new ways to support businesses beyond delivery. Big Boss Energy is about celebrating the ambition of Australian businesses while giving them practical opportunities to build their profile, connect with customers and scale with confidence.”
He added the Post Office network “plays an important role in that journey by providing trusted local connections and practical support in communities right across Australia”.
The campaign blends local area marketing, creator-led content, organic and paid social, Post Office point-of-sale, eDM and website content to amplify local business stories and strengthen Australia Post’s role as a trusted growth partner for businesses.
