Lululemon has launched its 2026 Run collection, fronted globally by Australian athlete and model Montana Farrah Seaton, in a campaign that highlights the brand’s focus on hybrid talent spanning both elite performance and fashion credibility.
Seaton, an ultramarathon runner, coach, model and former professional basketball player, embodies the increasingly multi-disciplinary profile of modern athletes.
Her recent performance at the Gold Coast Backyard Ultra, where she finished as the last female standing after completing more than 100km, strengthens her positioning as a high-performance athlete with global relevance.
The campaign sits within lululemon’s broader ‘Yet’ platform, a mindset-driven brand narrative designed to connect with performance-focused consumers while reinforcing its credentials in technical apparel innovation.
The 2026 Run collection also highlights lululemon’s continued push into menswear as a strategic growth category. The brand has placed equal emphasis on male consumers in this latest release, reflecting a wider industry shift toward elevated, fashion-led performance wear that blurs the line between training gear and lifestyle apparel.
The brand described the collection as designed to help runners “stay focused, comfortable and confident with every stride.”
It added that the range combines fan favourites with new styles for both men and women, blending preppy-inspired design elements with bold colours and prints to create pieces “runners can wear from track to street without compromise.”
The collection highlights lululemon’s push into menswear, with equal emphasis on male consumers in line with a broader shift towards fashion-led performance wear. Design elements include preppy silhouettes, bold colour blocking, graphic prints and retro sporting references, alongside core performance pieces and newer, more expressive styles.
“For 2026, we’re reimagining preppy through a modern, performance-driven lens. We explored what this aesthetic could be in the context of run, drawing from the crossover of streetwear and run culture to shape the direction,” Melanie Anayiotos, Vice President of Women’s Design Performance at lululemon, said. “We designed every element with the runner in mind. Every detail is intentional, from engineering prints like leopard and stripes for breathability, to refining each silhouette to balance style and performance.”
The brand’s ‘Yet’ manifesto underpins the broader campaign, positioning progress as a mindset rather than a destination. lululemon describes ‘Yet’ as a belief that transforms limitations into possibility.
“Pushing myself through any physical challenge reminds me that I’m already enough, exactly as I am,” Seaton said. “Running gives me the confidence to take on new pursuits, whether in my career, relationships, or life more broadly, because every step forward reinforces what’s possible. That’s the power of Yet.”
