Audiences Strengthen As More Australians Get Back To Fitness

Audiences Strengthen As More Australians Get Back To Fitness
SHARE
THIS



Val Morgan Outdoor (VMO) has revealed that audience numbers are averaging 60% pre-COVID levels at VMO Active fitness centres across the country.

Western Australia, where health clubs were the first to reopen in May, is now sitting at a 12.4% week-on-week
increase, with a return-rate of 72% overall, which Val Morgan anticipates will be reflected more broadly across the country, as other states take more steps to ease restrictions.

“Through VMO’s proprietary audience measuring tool, DART, we’ve been able to closely monitor engagement and track the number of people who are returning to their local health club, and the findings have shown us that the substantial week-on-week increase in numbers is a sign more and more people are ready to get back to normality,” Mr Paul Butler, Managing Director of VMO said.

DART has also shown that New South Wales is experiencing positive week-on-week growth of 22.4%, Queensland is at 13.3% and South Australia is at 12.5%.

“These numbers are on par with what we anticipated and are a reflection that people feel comfortable returning to these venues, which is largely due to our health club partners implementing appropriate social distancing measures and increasing hygiene practices between members’ sessions,” Mr Butler said.

To increase advertisers confidence when booking advertising space, VMO Active has implemented an audience
guarantee policy, which ensures they receive the level of exposure they’re expecting.

“While we have always been transparent on the amount of exposure and engagement delivered through our screens, the audience guarantee policy provides advertisers with the added assurance they’re reaching their targets while health clubs are getting back to their usual trading levels,” Mr Butler said.

 

 

Please login with linkedin to comment

Val Morgan Outdoor vmo

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.