Asembl has united Aussie icons Diageo’s Bundaberg Rum and Cadbury Old Gold for the first time with the launch of Cadbury Old Gold inspired by Bundaberg Rum dark chocolate block.
Justin Watson, MD of Asembl, an agency which specialises in FMCG and lifestyle brand extensions and collaborations, said: “Cadbury Old Gold Inspired by Bundaberg Rum brings together two Aussie icons in a bold dark chocolate treat made for moments worth savouring”.
Available now in Coles, Woolworths and independent supermarkets across Australia the limited edition Cadbury Old Gold inspired by Bundaberg Rum is a bold Aussie taste sensation and combines 45% Cadbury Old Gold dark chocolate with a Bundaberg Rum inspired centre.
Made for moments worth savouring, the substantial and bold taste of Cadbury Old Gold has been satisfying generations of Australian dark chocolate lovers since 1916.
Diageo Australia head of rum Matt Miles said, “Bundaberg Rum and Cadbury Old Gold are two iconic Australian brands, so bringing them together in one indulgent moment felt like a natural fit. We’re proud to have collaborated with the Mondelez team to craft a dark chocolate experience that captures the depth, warmth and character people know and love from Bundy”.
Mondelez International everyday chocolate director Kartina Watson said, “Cadbury Old Gold is Australia’s own dark chocolate, founded in 1916 by philanthropist MacPherson Robertson. To celebrate that rich heritage, we’ve brought together two iconic brands with deep local roots – Cadbury Old Gold and Bundaberg Rum. This collaboration unites two great Australian-made products and the people and characters behind them, from the makers of Cadbury Old Gold to Bundaberg Rum’s famous Bundy Bear. It’s been a pleasure working with Diago, Asembl, WPP and Bulletproof to bring this launch to life”.
