ARN has appointed Lucy Formosa Morgan as director of sales enablement to strengthen the network’s commercial capability and support continued growth.
In the newly created role, Formosa Morgan will lead ARN’s sales operations, revenue and yield, and insights functions. She will also head the sales-specific training and development program in partnership with the people and culture leadership group.
Formosa Morgan is one of Australia’s top media executives with more than 25 years of experience across agencies and publishers.
In her most recent role, as managing director of MAGNA Global, she led media buying across the IPG Mediabrands group until the holding company was acquired by Omnicom last year, and her role was subsequently made redundant.
Formosa Morgan, who begins immediately, will report to ARN chief sales officer Richard Hunwick.
“Lucy’s reputation in market is unparalleled. She brings deep experience in organisational and operational excellence across complex businesses, along with strong skills in building negotiation and deal frameworks, refining systems and processes that deliver value, and embracing technology as a catalyst to empower teams,” Hunwick said.
“Working alongside our existing leaders, Lucy will further strengthen ARN’s culture of service excellence as we continue our ambition to be the market’s partner of choice. I’ve known Lucy for a long time, and I can’t wait to work with her directly.”
Prior to MAGNA, Formosa Morgan had a stint at Nova Entertainment and previously spent more than a decade at PHD, where she was chief investment officer and then joint national managing director alongside Stuart Bailey.
On her appointment at ARN, she said: “The media landscape is changing rapidly, and ARN’s ambition to create Australia’s leading entertainment company at the crossroads of audio, video, social and experience is what excites me. ARN has a bold vision for the future, and I’m looking forward to helping shape a business that is well positioned to build on the strong work already underway.”
