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Reading: Are Media Taps Nine’s Sophie Robertson As Victoria Agency Lead
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B&T > Media > Are Media Taps Nine’s Sophie Robertson As Victoria Agency Lead
Media

Are Media Taps Nine’s Sophie Robertson As Victoria Agency Lead

Staff Writers
Published on: 8th September 2025 at 9:52 AM
Edited by Staff Writers
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Sophie Robertson.
Sophie Robertson.
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Are Media has announced the appointment of Sophie Robertson as agency lead, Victoria.

Reporting to Are Media’s head of sales, Victoria, Nisar Malik, Robertson has joined the business from Nine Network in Melbourne, where she was group business manager.

Robertson worked at Nine for over five years, rising from sales executive to senior sales executive and group business manager. Before Nine, she worked at Southern Cross Austereo in Melbourne.

“We are all thrilled to have Sophie as part of the new era of Are Media. Her experience across digital and client solutions will be a great asset to the business,” Malik said.

“Sophie will lead an agency team that will work side by side with our agencies and clients. She will create new opportunities and provide marketers access across our premium brand safe eco-system – platform agnostic,” Malik added.

“I’m super excited to be joining Are Media as it enters a bold new phase of digital growth,” Robertson said.

“The Are Media team are experienced operators who are incredibly passionate about their content and products. I’m really looking forward to working alongside them to create impactful, meaningful campaigns for our clients that resonate with Australian women,” she added.

Robertson’s appointment at Are Media is effective immediately.

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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a former contributor at B&T, where she reported on culture across a wide range of sectors including media owners, experiential agencies, sustainability, fashion and beauty, pharmaceuticals and healthcare, and universities.

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