Apple’s new X smartphone may cost upwards of $1,800 in Australia, but the brand is definitely pitching it towards the Gen Y crowd, if its latest campaign is anything to go by.

Following on from last week’s rather cool “Unlock” campaign that highlighted the X’s facial recognition features, comes its latest spot that shows just how easy it is to use your X to buy things (that you probably don’t need).

The latest ad, titled “Fly Market”, features a group of young men shopping for fashion at a trendy flea market and is all set to Vulfpeck’s tune Back Pocket. Check out the fun below: