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Reading: Apple Plays To The Fashion Set in Super Cool New X Campaign
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B&T > Campaigns > Apple Plays To The Fashion Set in Super Cool New X Campaign
Campaigns

Apple Plays To The Fashion Set in Super Cool New X Campaign

Staff Writers
Published on: 27th March 2018 at 9:24 AM
Staff Writers
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Apple’s new X smartphone may cost upwards of $1,800 in Australia, but the brand is definitely pitching it towards the Gen Y crowd, if its latest campaign is anything to go by.

Following on from last week’s rather cool “Unlock” campaign that highlighted the X’s facial recognition features, comes its latest spot that shows just how easy it is to use your X to buy things (that you probably don’t need).

The latest ad, titled “Fly Market”, features a group of young men shopping for fashion at a trendy flea market and is all set to Vulfpeck’s tune Back Pocket. Check out the fun below:

https://www.youtube.com/watch?v=tbgeZKo6IUI

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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