Apple is celebrating Australia’s cricket culture with its latest Shot on iPhone campaign, showcasing three of the country’s most beloved cricketers, Marnus Labuschagne, Scott Boland, and Alex Carey, through the lens of the three 48MP rear cameras on iPhone 17 Pro.
The work comes to life through social, out-of-home executions, the Apple Australia website, and Apple’s Instagram.
The campaign captures the intensity of cricket up close, transforming how one of the world’s most-watched sports is visually represented—creating cinematic portraits that match cricket’s cultural significance in Australia.
View this post on Instagram
Timed to coincide with Australia’s cricket season, the execution demonstrates how iPhone can get close to the action, capturing angles and perspectives with the filmmaking tools within reach.
The camera system on iPhone 17 Pro—featuring an 18MP Center Stage front camera with Dual Capture and three 48MP Fusion cameras with an 8x optical-quality zoom—captures cricket’s power and intensity.
Apple has no official partnership or affiliation with Cricket Australia. This is an independent creative campaign showcasing the camera capabilities of iPhone 17 Pro through the lens of Australia’s cricket culture.
Credits:
Agency: TBWA\ Media Arts Lab – Sydney
Director: Jacob Sutton
Production Company: B&A
Post-Production Company: Cream
Editing: ARC
Director of Photography: Jacob Sutton
