Apple Calls In Oscar-Winning Director For iPhone’s Homage To Movie Making

Apple Calls In Oscar-Winning Director For iPhone’s Homage To Movie Making

Presumably with a dearth of new movies due to COVID, it appears Hollywood A-listers are increasingly turning to making ads.

Take a new spot for Apple’s new iPhone 13 that was directed by Academy Award winning director Kathryn Bigelow who won the Oscar for 2010’s Hurt Locker.

The new spot’s called “Hollywood in your pocket” and is the work of Apple’s incumbent creative agency TBWA\Media Arts Lab.

The ad highlights Apple’s new iPhone 13 Pro, which sports the biggest camera upgrade in iPhone history and seems to suggest anyone can make a Hollywood blockbuster on their iPhone.

For would-be filmmakers, the iPhone 13 Pro features an all new Cinematic mode that lets you shift focus from the foreground to the background, has a 3x optical zoom, advanced low-light performance, macro video, advanced stabilisation, and it shoots in ProRes.

Check out the new work below:

 

 

 

 

 

 

 

 




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Ad campaigns Apple Kathryn Bigelow

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