Apple Debuts Cool New iPhones (And Even Cooler New Ads)

Apple Debuts Cool New iPhones (And Even Cooler New Ads)
SHARE
THIS



Apple fanatics will soon be able to get their hands on new devices, with the tech giant launching four iPhone 13 models, a new iPad, iPad mini and Apple Watch overnight.

Headlining the updates is the new iPhone 13, which will go on sale in Australia next week.

While many had speculated that the new iPhone would be ‘notchless’, the iPhone 13 has kept the notch at the top of the screen, albeit making it 20 per cent smaller than previous models.

There are also improvements to the screen quality, camera and battery life.

And while on the surface the iPhone 13 might look rather similar to the iPhone 12, the biggest change is under the hood.

A new A15 bionic chip with a 6-core CPU, 4-core GPU and 15 billion transistors means the iPhone 13 is the most powerful yet.

Like previous years, there will also be other models of the new device on sale, with an iPhone 13 Mini, iPhone 13 Pro and iPhone 13 Pro Max all joining the flagship device.

There are also some new colours debuting this year for iPhone users looking to brighten up their phone usage.

The iPhone 13 and iPhone 13 Mini will be available in Product(Red), starlight, midnight, blue, and pink. Meanwhile, the Pro and Pro Max will come in graphite, gold, silver, and sierra blue.

And while there had been rumours that supply issues might result in a price hike for consumers, the iPhone 13 models on Apple Australia’s website are the same as they were last year for the iPhone 12.

The prices for the new iPhone models are as follows:

  • iPhone 13 mini (128GB) RRP $1199
  • iPhone 13 (128GB) RRP $1349
  • iPhone 13 Pro (128GB) RRP $1699
  • iPhone 13 Pro Max (128GB) RRP $1849

The ‘California Streaming’ live event also saw the introduction of a new and improved Apple Watch series 7, which has a slightly more rounded look than previous models and better battery life, as well as an all-new iPad Mini which has 5G, USB-C, and larger 8.3-inch display.

An advertising bonanza 

The star of the show at any technology launch event is always going to be the new products, however, Apple’s marketing team certainly deserves a pat on the back.

On Twitter, Apple had users in raptures after it managed to add its logo to the like button.

Apple has also released a few stunning pieces of creative to coincide with the launch of its new products, perhaps none better than ‘Whodunnit’.

With the iPhone 13 now capable of shooting in cinematic mode, Apple has decided to make somewhat of a short film to showcase the new capabilities. You can see it here.

You can check out some of the other Apple ads that have hit the screens overnight below.

Please login with linkedin to comment

Apple iPhone

Latest News

M&C Saatchi Still Tops For New Business Wins, But Newcomer It’s Friday Off To A Flyer
  • Advertising

M&C Saatchi Still Tops For New Business Wins, But Newcomer It’s Friday Off To A Flyer

It might be a little more than six months old but indie creative agency It’s Friday, headed by former Leos and Saatchi boss Pete Bosilkovski, is off to an impressive start judging by R3’s monthly review of new business wins. It’s Friday posted an impressive third spot on June’s new business wins after the agency […]

by B&T Magazine

B&T Magazine
Ryvalmedia Retains Top Spot For New Media Wins For June
  • Media

Ryvalmedia Retains Top Spot For New Media Wins For June

Indie agency Ryvalmedia continues its impressive run, topping R3’s June list for new business wins for the third consecutive month. It’s been an impressive 2022 for the (lead image) Simon Ryan-steered agency after it announced the opening of its Sydney office in mid-July.  Ryvalmedia was again R3’s pick of the media agencies with wins that […]

by B&T Magazine

B&T Magazine
CRA Chief Ford Ennals Announces Refresher For Radio Company
  • Media

CRA Chief Ford Ennals Announces Refresher For Radio Company

CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success
  • Campaigns

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success

Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]