Ant White’s Sunday Gravy Shifts Into Content & PR With New Hire

Ant White’s Sunday Gravy Shifts Into Content & PR With New Hire

A media may not seem the obvious hire for an agency, but Sunday Gravy’s recruitment of PR expert Sean Sowerby (lead image) speaks to their broader philosophy around “ideas that last”.

As agency co-founder and creative partner Ant White explained: “Sean has a long career crafting the news, so he’s able to wrangle brands into the news cycle. With him onboard, we’ll have more opportunities to put brands in front of consumers in an authentic light.”

Sowerby comes from a strong journalistic background and joins the team as head of PR and content. This gives clients more opportunities to tell their stories through genuine news and human interest stories.

Sowerby is a former award-winning sports reporter and presenter, with experience across a number of Victoria’s TV and radio newsrooms, including Channel 7, 9, 10 and 3AW. He’s also won multiple industry awards for his PR work, most notably for Virgin Australia’s Middle Seat Lottery, receiving 2.8 billion earned media impressions with an estimated value of more than $22 Million.

Sowerby commented: “I was delighted when the Sunday Gravy team approached me to head up this new offering for them, and am already lucky enough to be bringing my journalistic background to the amazing brands they work with.”

Ant White added: “This feels like a natural progression for an incredible leader and specialist like Sean, as well as for Sunday Gravy.  We were often asked for our recommendations from clients for PR firms, and sent them Sean’s way. We are thankful he’s decided to make Sunday Gravy his new home, and really excited for what he’s already delivering in the short time he’s been here.”




Please login with linkedin to comment

Ant White Sean Sowerby Sunday Gravy

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]