Australian independent media agency Involved Media has been appointed the agency of record for prominent animal protection organisation Animals Australia following a competitive pitch.
The appointment sees Involved Media now take responsibility for the prominent animal advocacy group’s media buying across all channels.
“Changing how society views animals begins with expanding what people know,” said Lisa Chalk, campaign director.
“Most people care deeply about animals, they just rarely see the realities of factory farming and other harmful industrial systems. Bringing these truths to light empowers people to make different choices. Partnering with Involved Media will help us ensure this information reaches new audiences and supports the shift in consciousness and behaviour that animals urgently need.”
Commenting on the agency’s appointment Sarah Keith, managing director, Involved Media said that Involved Media was very proud to be appointed to the account.
“Animals Australia is an organisation that actively seeks to drive campaigns and issues that matter. We are exceptionally pleased to be able to help them deliver media campaigns and strategy which will drive discussion and raise awareness of the important issues they are highlighting.
The appointment comes on the back of what has been a strong year of new business for one of Australia’s biggest independent media agencies with the agency picking being appointed to oversee media on prominent brands CareSuper, Fever-Tree, R U OK? and now Animals Australia.
“2025 has been a big year for Involved Media and we are very pleased to have Animals Australia, Fever-Tree, R U OK? Day and CareSuper all appoint us as trusted partners,” said Keith. “They join our broad portfolio of leading brands who are seeking an independent partner to help them in media buying and strategy.”
