the Victorian Premier Daniel Andrews is steamrolling ahead with the migration of advertising to digital to grab the attention of younger voters, with various departments forking out almost $800,000 on Facebook in just eight months.
Per The Australian, the government spent nearly $72,000 on Facebook advertising on the Premier’s own page in the first eight months of this financial year.
Tourism Victoria paid around $140,000, while the Victorian Responsible Gambling Foundation spent close to $80,000 and $74,000 was shelled out by the Australian Grand Prix Corporation.
The government is looking to spend $1 million on Facebook advertising this financial year, as departments go searching for the eyeballs of young voters.
The figures come after the government claimed it would shut down any bogus advertising that could be deemed party political, with the government lowering the cost threshold for advertising, claiming already to have saved $15 million in the first financial year in office.
“The Andrews Labor government is reducing expenditure by moving to more effective, efficient and targeted advertising such as digital,” a spokesman told The Oz.
”We’ve spent an average of $15 million less on advertising each year than the previous government.”
Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]