Amnesty International Italy has launched a new campaign for World Press Freedom Day, ‘The Power of Truth,’ via Dentsu Creative Italy to shine a light on the role of war photojournalists who risk their lives to capture the truth through images.
The campaign launched on 3 May on Amnesty International Italy’s official channels.
Through a perspective on the reality of war and the role truth plays within it, the campaign features three visuals: “Mass Grave”, “Torture” and “Firing Squad” depicting acts of violence in Europe, the Middle East, and Africa, with three episodes of torture and mistreatment known to all of us, thanks to the work of war correspondents.
In each scene, the perpetrators of violence stop and surrender, as if a gun were being pointed at them. Instead, it’s the lens of a camera.
The campaign images were shot by Stefano Rosselli, a reportage photographer and produced by Stink.
“This campaign has the value of showing both the power of information and the impact of a donation to Amnesty International Italy can have in defense of press freedom,” Giulio Frittaion, executive creative director, Dentsu Creative Italy said.
For Riccardo Noury, spokeperson for Amnesty International Italy, “independent journalism, the one that is always present where human rights violations happen, is one of our most important allies. It shed a light on those who operate in the dark, contributing to find the truth and justice against the impunity. That’s the reason why we defend and protect it. A donation to Amnesty International Italy can help us do this better”.
Credits:
Agency: Dentsu Creative Italy
CEO Southern Europe, Middle East & Turkey: Emanuele Nenna
Chair Creative EMEA, CCO Italy: Riccardo Fregoso
Executive Creative Director: Giulio Frittaion
Creative Director Copywriter: Lorenzo Bonechi
Creative Director Art Director Nadia Charif
Art Director: Renzo Vacarisas Solari
Copywriter: Giovanni Luca Orlandi
Chief Strategy Officer: Niccolò Rigo
Social Impact Director: Ilaria Affer
Client Executive: Mattia Fundarò
Creative Progress Director: Antonella Vicari
Client Operations Director: Caterina Guastini
Programme Manager: Chiara Lamera
PR Manager: Alessandro Turchi
Producer: Olga Utkyna, Maria Vittoria Ceresoli
Film Director: Nicola Schito
Post Producer: Alessandra Barbieri
Editor: Alessandro Sartor
Sound Designer: Matteo Parolini
Consultant: Michele Mari
Production: Stink
Photographer: Stefano Rosselli
Executive Producer: Luca Zamboni
Head of Production: Luca Porzio
Producer: Igina von Polanyi
Production Assistant: Jorge Retuerto
Photo Assistant: Davide Castagno
Stylist: Veronica Artiano
Stylist Assistant: Germana Senzani
Make-Up: Silvia Munoz, Francesca Galantino
Post Production: Giuseppe Volpini
