Amaysim has released the sequel to the AI produced ad it unveiled in June.
This new campaign ‘The Escape Story: Multi Product’ was once again imagined, designed and produced entirely in-house by amaysim’s two-person creative team.
Developed in 10 days, the ad shows off Amaysim’s mobile, NBN and device offerings. Using a combination of Adobe Firefly for stills and Runway for motion, the campaign retains the quirky, whimsical, cinematic style of the original, while broadening its scope to highlight amaysim’s full suite of products.
Amaysim said the new campaign’s speed makes it even more remarkable than the last campaign and reflects its team’s growing confidence with AI.
This time around, Amaysim has “refined the integration of AI across its through-the-line assets”, creating greater consistency and optimisation across all channels. The entire design look and feel has been reworked to ensure the technology integrates in a more compelling and emotive way, strengthening the connection between storytelling and brand experience.
By extending the storyline and introducing multiple products, Amaysim said ‘The Escape Story: Multi Product’ reflects both the brand’s creative ambition and its commitment to helping customers find better value across mobile, internet and devices.
Peter MacGregor, chief marketing officer at amaysim, said: “After the extraordinary response to The Escape Story, we knew we had to keep pushing the boundaries of what was possible. In just 10 days, a team of two have delivered a national, multi-product campaign that would normally take months. This is the future of brand storytelling, fast, innovative and deeply effective.”
The challenger telco said customer feedback has been overwhelmingly positive, with audiences praising the creativity and relatability of the campaign. It also said it had recorded considerable switching activity as Australians seek better value in an increasingly costly telco market.
Jarod Green, associate director, brand and communications at amaysim, said: “The Escape Story: Multi Product proves that creative ambition doesn’t need big budgets or long timelines. AI has enabled us to stay agile while delivering distinctive and memorable creative that drives results and moves us closer to our goals.”
The new campaign is now live across national broadcast and digital platforms, cementing amaysim’s reputation as one of Australia’s most innovative telcos and a creative force redefining how AI can drive brand storytelling at scale.
