Melbourne-based apparel brand Saint has announced the appointment Alt/Shift as its national PR agency.

Run by Aidan Clarke (previously co-founder of 2XU) and Xavier Unkovich, Saint first disrupted the motorcycle industry with a revolutionary single-layer safety denim that can slide six seconds without tearing. Since then, the brand has evolved to include workwear.

Alt/Shift has been appointed to further raise awareness of Saint’s product offering and upcoming range launches, as well as supporting the brand’s upcoming ‘Unbreakable’ campaign.

Clarke said he felt the alignment and timing was perfect to support Saint’s next phase of growth.

“It’s an exciting time for the brand as we expand both our Saint Moto and Saint Works ranges, and look at new ways to share the Unbreakable brand story with a wider audience,” he said.

“We appreciated Alt/Shift’s smarts, creativity and cultural fit throughout the pitch process, and are excited to put the partnership into practice to help amplify our 2018 activity to its full potential.”

Alt/Shift managing director Elly Hewitt said: “Saint is an exciting brand and we are rapt to be working with them at an exciting stage of their business.

“Their appetite for creative-led, interesting campaigns, along with the desire to shake up their category, aligned with our agency perfectly. We can’t wait to jump in and grow Saint to be a household name.”