B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • WPP
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • ARN
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Alt/Shift Wins PR Account For Apparel Brand Saint
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Alt/Shift Wins PR Account For Apparel Brand Saint
Marketing

Alt/Shift Wins PR Account For Apparel Brand Saint

Staff Writers
Published on: 8th August 2018 at 9:52 AM
Staff Writers
Share
2 Min Read
SHARE

Melbourne-based apparel brand Saint has announced the appointment Alt/Shift as its national PR agency.

Run by Aidan Clarke (previously co-founder of 2XU) and Xavier Unkovich, Saint first disrupted the motorcycle industry with a revolutionary single-layer safety denim that can slide six seconds without tearing. Since then, the brand has evolved to include workwear.

Alt/Shift has been appointed to further raise awareness of Saint’s product offering and upcoming range launches, as well as supporting the brand’s upcoming ‘Unbreakable’ campaign.

Clarke said he felt the alignment and timing was perfect to support Saint’s next phase of growth.

“It’s an exciting time for the brand as we expand both our Saint Moto and Saint Works ranges, and look at new ways to share the Unbreakable brand story with a wider audience,” he said.

“We appreciated Alt/Shift’s smarts, creativity and cultural fit throughout the pitch process, and are excited to put the partnership into practice to help amplify our 2018 activity to its full potential.”

Alt/Shift managing director Elly Hewitt said: “Saint is an exciting brand and we are rapt to be working with them at an exciting stage of their business.

“Their appetite for creative-led, interesting campaigns, along with the desire to shake up their category, aligned with our agency perfectly. We can’t wait to jump in and grow Saint to be a household name.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Alt/Shift
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Sports Matters Lands In Sydney For The Very First Time
09/07/2025
OOh!Media Hosts Senior Marketers At ‘Beyond The City’ Retreat To Spotlight Regional Out Of Home
09/07/2025
Isuzu Trucks Taps Shane Jacobson To Launch New Range Via Fenton Stephens
09/07/2025
L-R: Cheng Ze Lam, Rian Kelleher, Stefanus Wilfrid, Admaja Mackenna Carroll.
Howatson+Co’s Plus Also Studios Launches Internship Program
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?