Afterpay Takes A Swing At The Australian Open In New Spot Celebrating The Fans, Via BMF

Afterpay Takes A Swing At The Australian Open In New Spot Celebrating The Fans, Via BMF

Australian-founded global finance and payments innovator, Afterpay, has launched a new tennis-inspired spot to celebrate the true stars of the sport, the fans.

When the weather heats up, the professionals hit the courts and Aussies flock to the stands for world-class tennis. With this sentiment in mind Afterpay, together with Mastercard, official partner of the Australian Open, has launched its next iteration of the brand’s “Afterpay where you wouldn’t believe” brand platform, just in time for one of the biggest moments on the Aussie sporting calendar.

The campaign, created by BMF, aims to further build awareness of all of the truly unbelievable head-turning ways and places people can Afterpay from pet supplies, food delivery, to makeup, music stores and much more.

Andrew Balint, vice president of marketing ANZ, Afterpay, said: “We know millions of Aussies will be tuning in to watch one of the biggest sporting tournaments of the year, just as millions of Aussies will continue to trust and choose Afterpay at checkout. In partnership with Mastercard, official partner of the Australian Open, we wanted to continue to build on our market-leading position in the buy now pay later category to bring to life all of the unexpected and often surprising ways and places you can Afterpay, in a culturally relevant way.”

Harry Stanford, creative director, BMF Australia, said: “It’s the fans that make the Australian Open what it is. We wanted to hero them in all their head-swivelling, rally-whispering glory. This odd but recognisable behaviour gave us a suitably unusual way to highlight all the places you can use Afterpay.”

The creative can be seen on Channel Nine during the live broadcast of The Australian Open, as well as BVOD, social and other online channels.

CREDITS:

Client: Afterpay

Vice President Marketing ANZ: Andrew Balint

Director of Brand ANZ: Joel Moran

Senior Brand Manager ANZ: Cathy Stapleton

ANZ Campaign Manager: Briar Rose

Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Executive Creative Director: Tara McKenty

Creative Director: Harry Stanford and Adrian Ely

Art Director: Bob Broadfoot

Copywriter: Joe Mallet

Head of Art & Design: Lincoln Grice

Chief Strategy Officer: Christina Aventi

Chief Executive Officer: Stephen McArdle

Senior Account Director: Rebekah O’Grady

Account Managers: Anja Cherry & Lewis Chan

Head of TV: Jenny Lee-Archer

Agency Producer: Chloe Dunn

Director: Trevor Clarence

Production Company: The Sweet Shop

Executive Producer: Greg Fyson

Producer: Nicole Crozier

Post Production: ARC Edit

Editor: Drew Thompson

Sound Production: Rumble Studios

DOP: Alex Serafini

Media agency: Initiative

Ali Coysh, Sydney Head of Strategy

Daniela Rocchi, Sydney Head of Partnerships

Joe Golden, Client Director

More TV Ratings:




Please login with linkedin to comment

Afterpay BMF

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]