Publicis Groupe ANZ CEO, Michael Rebelo, today announced the appointment of Adrian Farouk to the new role of Epsilon ANZ chief executive. Farouk will now have a dual role, retaining his responsibilities as CEO of Digitas ANZ and the role is effective immediately.

Through its Epsilon PeopleCloud platform, marketers can predict, activate and prove measurable business outcomes with award-winning data and technology that is underpinned by powerful AI. With more than 50 years of experience working with the world’s top brands, Epsilon Publicis Groupe’s existing creative, media, data and technology capabilities.

“We are very fortunate to be able to look within Publicis Groupe and tap into Adrian’s diverse experience,” Rebelo said. “As a digital marketing leader, Adrian spearheaded the launch of Digitas in the Australian market eight years ago, growing it from the ground up to become one of the country’s most reputable marketing and technology agencies. I’m confident that Adrian will be able to bring that same deep understanding of data and technology to Epsilon.”

Ashish Sinha, Epsilon managing director of APAC & MEA added: “We’re pleased to bring Epsilon capabilities to this market, further strengthening our APAC offering at a time when consumer expectations are growing and clients are demanding data and technology solutions that lead to real business outcomes. Epsilon enables clients to deliver personalised – and purposeful – experiences at scale.”

Farouk first joined Digitas in London in 1999, and launched Digitas Australia in 2012. He brings more than 20 years of experience in areas including user experience, strategy, eCommerce, consumer research, and client service. Digitas’ accolades have included being named Campaign Asia ANZ Agency of the Year (Digital) 2018 – Gold; Campaign Asia ANZ Agency of the Year (Specialist) 2018 – Silver; and Campaign Asia ANZ Agency of the Year (Specialist) 2019 – Silver.

On his appointment Farouk said: “I’m excited to bring Epsilon’s capabilities to our clients in Australia, enabling them to take back control of their customer relationships and deliver with greater precision and impact.”