Epsilon’s Shane Hanby: The Real Challenge For Marketers Is ‘Balancing Personalisation With Privacy’
Shane Hanby says one challenge for marketers is personalisation over privacy. You…
Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’
B&T's probing adland's brightest on Google's cookies backflip. With more time we…
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad…
Epsilon Appoints Former MediaMath Exec Shane Hanby As MD For Australia & New Zealand
Epsilon has appointed Shane Hanby as managing director for Australia & New…
Epsilon Wins Digital Ad & Retention Marketing Work For BikesOnline
Publicis-owned Epsilon has won the digital ad campaign and retention marketing account…
Understanding Customer Loyalty In A Changing World With Epsilon
Consumers are becoming more fickle but Epsilon has devised an index to…
Epsilon Loyalty Index Reveals Keys To Positive Consumer Attitude
Do customers often egg your offices in disgust? Fortunately that's not part…
Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty
In this opinion piece, Patrick Sim, senior vice president for the APAC…
Publicis-Owned Epsilon Announces Support For Unified ID 2.0
Sure this headline doesn't make a great deal of sense, so let…
Adrian Farouk Appointed CEO Of Publicis’ Epsilon In ANZ
Adrian Farouk now guaranteed a spot in the Publicis' staff car park…
Publicis Reports Tepid Q1 Results Following Epsilon Acquisition
B&T sincerely hopes Publicis didn't purchase those celebratory coffee machines, following this…
Publicis Groupe Seals The Deal On $6 Billion Data Acquisition
Publicis Groupe seals the deal on $6 billion data acquisition. Imagine all…
Publicis Groupe Eyes Massive $7 Billion Data Acquisition
Publicis reportedly eyeing a $7 billion acquisition amid reports the cappuccino machine's…
Google’s Pigeon Affects Pecking Order
Pigeon, Google’s newest algorithm update means businesses will have to step up…
