The latest Adidas campaign encourages sports fans to unfollow their favourite sports stars to show the world what they can do as individuals.
“We live in a world where typically athletes are told to follow or emulate their heroes,” said Lia Stierwalt, senior director of global communications and media for Adidas. “We want to inspire creators to defy the norm of sports today, so they can focus on shaping their own reality and ultimately create their own game.”
Unfollow Messi? 20.08.15 pic.twitter.com/dP8WTqnclo
— adidas (@adidas) August 19, 2015