Accenture Song has been named Red Dot: Agency of the Year 2025, for its ‘limitless and connected’ mindset.
Accenture Song’s culture is built on curiosity, agency and shared principles. Combining consulting rigor with creative diversity and technology, helps organisations shape meaningful experiences that drive growth.
It was this mindset and culture that had Accenture Song hailed as the Red Dot: Agency of the Year. This title is granted each year to an agency recognised for forward-thinking, impactful design and innovation work.
“We’re a business with many practices, capabilities and different versions of creativity. Our superpower is how we connect all of those things. Our edge lies in human-first design, platform-agnostic delivery and global scale—enabling clients across industries such as consumer goods, retail, automotive and financial services to create high-value, seamless customer experiences. Song brings together deep expertise in design, commerce, marketing and technology to harmonise brand, business and experience in ways that drive loyalty, adoption and joy.”
Innovation, research and sustainability are also firmly embedded in the agency’s operations, reflecting its commitment to responsible design based on sound insights and data. Artificial intelligence is seen as a transformative opportunity: “Automating the ‘how’ of creativity frees human teams to focus on the ‘why’ and ‘what’, where human insight, taste and ambition remain essential,” added Law.
By creating meaningful, culturally resonant experiences, Accenture Song is shaping the next generation of brand experiences—ensuring every interaction is relevant and deeply connected to the human experience.
Founded in 2022 as the successor to Accenture Interactive, Accenture Song brings together creative talent in more than 40 markets. In recent years, Accenture Song’s global teams have been recognised with numerous Red Dot distinctions for its projects—spanning automotive brands such as JLR, global NGOs like WWF Germany, airlines including Lufthansa, retailers such as ALDI Nord and Krombacher, as well as beauty companies like Noli and Shiseido.
These projects reflect the agency’s reputation for creating transformative design solutions that resonate across industries and shape global brand communication.
“Accenture Song exemplifies a new generation of agencies. By combining creativity, technology and strategic thinking, the agency has been setting benchmarks in the Red Dot Design Award for many years. Its projects impress with their diversity, innovative strength and relevance—making brands visible while also reflecting societal developments. With the title ‘Red Dot: Agency of the Year 2025’, we honour this consistent excellence and the courage to use design as a driving force for both business and culture. Congratulations to the entire team at Accenture Song!” Professor Dr. Peter Zec, founder and CEO Red Dot, congratulates Accenture Song.
Since 2008, this title has been awarded to agencies that have made a lasting impact on design, innovation, and creativity. Celebrated for their visionary work and achievements, these agencies have shaped the industry and continue to inspire designers and creatives around the world.
