ABC Relaunches International TV Service Under New Brand

ABC Relaunches International TV Service Under New Brand
SHARE
THIS



The ABC has rebranded its international TV service to strengthen the impact of distinctive Australian content for audiences across the Asia-Pacific region.

From 1 July, the Australia Plus channel (formerly known as Australia Network) will be rebranded ABC Australia to clearly align it with the ABC.

The channel will continue to offer Australian news, current affairs, entertainment, and cultural enrichment programs for audiences across 40 countries in the APAC region.

The rebranding follows the lifting of the geo-block on the ABC News live streaming video on the ABC website and YouTube channels, allowing audiences to watch more of the ABC’s local content from wherever they are in the world.

ABC Australia will deliver distinctive content to culturally and linguistically diverse international audiences and to Australian expatriates, encouraging international awareness and understanding of Australia and Australian attitudes, including:

  • Coverage of national events, such as Anzac Day, Stargazing Live and Tropfest.
  • An Australian perspective on key global events, such as the meeting between United States President Donald Trump and North Korean leader Kim Jong-un.
  • Live coverage of AFL men’s and women’s matches.
  • Australian news, information, entertainment, and drama.
  • New programs such as Matter of Fact with Stan Grant and National Wrap with Patricia Karvelas.
  • Agenda-setting programs such as The World, The Drum and The Business.
  • ‘Slice-of-home’ shows offering insights into Australian attitudes and interests, such as Gardening Australia, Landline, Catalyst and Behind the News.

The ABC Australia TV channel is part of a suite of services the ABC provides to international audiences, including ABC Radio Australia and digital services. ABC Radio Australia is not affected by the changes.

David Hua, head of international strategy at the ABC, said: “The rebranding of the international television service makes sense to our audiences overseas, who want distinctive Australian content from a highly-respected media organisation.”

Please login with linkedin to comment

ABC ABC Australia Australia Plus

Latest News

A Road Map To The Right Marketing Combination
  • Opinion

A Road Map To The Right Marketing Combination

In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]

Opinion

by B&T Magazine

B&T Magazine
Bishkek, Kyrgyzstan - January 21, 2019: Close up to Apple Podcasts app on the screen of an Ipad Pro with personalized background and female finger touch on the app
  • Technology

LiSTNR Announces Collaborations With Apple Podcast Subscriptions

Apple has officially launched Apple Podcast Subscriptions across 170 countries, announcing deals with Australian organisations LiSTNR, the ABC and SBS. The ABC and SBS have been producing podcasts for a number of years, while SCA’s LiSTNR launched earlier this year. In May, they netted 10.9 monthly streamers. Podcast Subscriptions is Apple’s ‘premium podcast’ service, allowing users […]

10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever
  • Media

10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever

10 ViacomCBS and Football Australia today announced a landmark media rights agreement which will see all the Australian National Teams and the FFA Cup matches broadcast across Network 10 and Paramount+. The agreement, which encompasses the media rights for all national teams (Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys, and Westfield Junior Matildas) owned […]

Ron Ramaiya Joins The Lab As Head Of Data Science
  • Technology

Ron Ramaiya Joins The Lab As Head Of Data Science

Leading insight and strategy company The Lab has announced the appointment of Ron Ramaiya as Head of Data Science, effective immediately. The appointment follows a series of new staff hires and new client wins by The Lab over the past six months and the launch of its innovative new artificial intelligence and machine learning division, […]

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]