The ABC has defended its youth radio station Triple J’s decision to move its annual Hottest 100 countdown from Australia Day saying it was time to “decouple” one from the other.
However, the decision has infuriated some members of the government who’ve called the decision “disgraceful”, “dumb” and “undermining our national day”.
Yesterday, communications minister Mitch Fifield said he would petition ABC bosses to have the decision reversed. Triple J now plan to air the poll the day after January the 26th.
The consensus on social media appears to be mixed with most generally supportive of the move, however, others arguing it’s not the ABC’s job to be political and it should be promoting Australia’s national day.
Answering the criticisms, an ABC spokesperson said the move enabled the broadcaster to “decouple” from the heated debate surrounding January 26 which many deem as offensive to indigenous people.
The spokesperson, who’s comments were reported on Fairfax Media websites, said, “The network conducted extensive research showing the Triple J audience wanted to decouple the countdown from the politics, with a focus exclusively on the music.”
The spokesman added that shifting the poll will allow Triple J to air more coverage of Australia Day events. “We will provide more coverage of the day than any other media outlet,” he said adding the broadcaster had always been committed to covering Australia Day events such as the Australian of the Year Awards.
However, a quick glance of some of the social media comments suggest that although the move appeared to have widespread approval, not every Triple J listener was happy and reflects the 40 per cent who voted “no” to the move on its online poll.
“Its a piss poor example of a government-funded entity becoming political and forcing the agenda on others. I support understanding and recognition of the plight of Indigenous peoples, but there is a right way and a wrong way. This will further add to division rather than inclusiveness which should be the ultimate goal,” wrote one to social media.
While another added: “I honestly think it’s incredibly stupid. I’m entirely accepting of different cultures, belief systems and nationalities, but there was absolutely nothing offensive about holding Hottest 100 on Australia Day.”
“Won’t be the same after so many years. If the public holiday was officially changed fair enough but it has not been. How many people voted for change?” asked another.
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]
Magnite, the merged company of Telaria and Rubicon Project, today announced James Young has been appointed as Managing Director for Australia, where he will be responsible for growing the business in the country. James held the role of general manager for Telaria in Australia prior to the merger of Telaria and Rubicon Project, where he […]
Australia’s newest streaming service, BINGE, has launched a national competition to find 10 budding reviewers to become Australia’s first official Bingers and members of the BINGE Club. The competition, which launched this week, invites Aussies to tell us what makes them the country’s best entertainment reviewer and submit a review of their favourite show or […]