Sydney Kings guard Matthew ‘Delly’ Dellavedova has joined forces with national insurer AAMI, to get behind and support its latest nation-wide safer driving initiative, AAMI Driving Test (ADT).
In the lead up to Sunday’s game against the Perth Wildcats, Delly teased fans across social media about a change coming to his game… sending fans into a spin. At the game, Delly debuted a new number—98—representing his ADT score and letting Australia know that not only is he a force to be reckoned with on the court, but behind the wheel too.
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ADT uses mobile phone telematics data and insights to measure and score drivers across five dangerous behaviors—speeding, cornering, hard braking, acceleration and phone use, providing insights on how they can improve their driving scores. A score of 98, like Delly’s, puts him in the top percentile of Australia’s safest drivers.
“I’m proud of my AAMI Driving Test score and will be doing my best to beat it over the next six months during the campaign or maintain it at a minimum,” said Delly.
“On the court, every move counts—and it is the same behind the wheel, with one misstep—or wrong turn, potentially leading to disaster.
“I’m participating in ADT so that I know how to improve my behaviours behind the wheel so I can be the safest driver I can be, and I encourage all Aussie drivers to try and beat my score and get bragging rights as one of Australia’s safest drivers.”
“We’re thrilled that Delly is on board to motivate both basketball fans and everyday Aussies to get involved in the AAMI Driving Test,” added executive general manager of brand and customer
experience Mim Haysom.
“Delly is a risk taker on the court and plays an exciting game, but he’s a great ambassador for this campaign because he understands that when it comes to driving, it’s not the time or place to take risks.
“We’re hoping with his ADT score on his back, Delly will help to further ignite that competitive spirit Aussies are known for—and get more people participating in ADT and driving safer.”
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In 2025, AAMI’s National Basketball Competition partnership will see the brand promote ADT via integrations across NBL channels and through bespoke player -led content – like Delly’s change in playing jersey number to enhance brand awareness.
For Sydney Kings fans, AAMI will run an AAMI Safe Driver Seats at match promotion, that provides spectators with the opportunity to upgrade to VIP seats by downloading the AAMI app and showing it off on the venue’s big screen
