Are Media has appointed Blazeaway Media to lead sales across South Australia, in a move Are Media says reflects the move to deepen relationships with agencies and clients.
Led by founder and managing director Andrew Knowles, Blazeaway Media will work closely with Are Media’s broader commercial team to represent the company’s premium publishing, digital, vodcast and events portfolio, including iconic brands such as The Australian Women’s Weekly, Woman’s Day, New Idea, Better Homes & Gardens, Gourmet Traveller, ELLE Australia, marie claire, Home Beautiful and Australian House & Garden.
“We’re incredibly proud to partner with Are Media and represent one of the country’s most dynamic premium publishing portfolios,” Knowles said.
“Are Media’s brands have long played an important role in the lives of Australian women, connecting audiences with brands through trusted content, strong editorial environments and highly engaged live experiences.
“We’re looking forward to working closely with agencies and clients in South Australia to demonstrate just how impactful these content brands can be when it comes to driving real business growth.”
“South Australia is home to a thriving mix of food, lifestyle, wellness and destination brands, increasingly shaped by premium consumer experiences, culinary tourism and locally connected storytelling,” Are Media’s National Sales Director, Anna Quinn said.
“The synergy between this market and Are Media’s premium lifestyle portfolio makes this a natural fit. Andrew and the Blazeaway team bring strong local relationships, deep market knowledge and an outstanding reputation across the industry, and we’re excited to work together to unlock new opportunities for clients across the region.”
