B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • SBS
  • ABC
  • B&T Agency Scorecards
  • Channel 10
  • Nine
  • channel 7
  • Channel 9
  • Seven
  • TikTok
  • Partner content
  • Are Media
  • Meta
  • OMD
  • Dentsu
  • Women In Media Awards 2026
  • B&T Exclusive
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: The Brief – 2013 Trends
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > The Brief – 2013 Trends
Marketing

The Brief – 2013 Trends

Staff Writers
Published on: 10th December 2012 at 9:53 AM
Staff Writers
Share
1 Min Read

This week Jessica Kennedy takes you back to the 2012 B&T Awards and talks to industry insiders about the trends that are set to shape 2013.

At the sixth annual B&T Awards The Brief spoke to thought leaders from across the advertising, media and marketing fields to find out what 2013 has in store.

Those features included: Telstra’s Inese Kingsmill, 18 Feet & Rising’s Ben Colman, The Communications Councils’ Gawen Rudder, ADMA’s Jodie Sangster and The Works’ Douglas Nicol.

This is the final Brief for 2012 but we will be back with more video news next year.

{^widget|(disableviewstate)False|(videocode)3HmmgyVO|(hideforsnippet)True|(playercode)VeZ4ALlP|(useupdatepanel)False|(disablemacros)False|(image_guid)1e4bcf3f-ea05-437e-b48e-49d4192753c8|(name)RBI.Video.BOTR_1|(visible)True|(widget_displayname)Bits+on+the+Run+Player|(width)|(height)^}

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

DAZN Media+ Upfront: ‘No Longer A Broadcaster, An Integrated Sports Business’ – But Can It Deliver?
04/09/2026
NASCAR Turns Fucks To Bucks In New 72andSunny Campaign
04/09/2026
TV Ratings (03/09/2026): AFL Finals Upset Sends Seven Soaring
04/09/2026
Absurd Coca-Cola Thailand Campaign Tells You To Leave Work At The Door
04/09/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?