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Reading: Opa BlackBerry style
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B&T > Uncategorised > Opa BlackBerry style
Uncategorised

Opa BlackBerry style

Staff Writers
Published on: 1st February 2013 at 9:40 AM
Staff Writers
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The Networker wonders whether the creatives bbehind the new BlackBerry Super Bowl spot are scrambling to reshoot it based on the insporation from these versions of it.

Whilst one is definitely zeitgeist the other has more BlackBerry potential, given the peculiar 'Wake Up' teaser campaign last year.

For those of you wondering, the head in this one is that of Thorsten Heinz, BlackBerry’s CEO. Not sure we've heard the song before though…

http://www.youtube.com/watch?v=4ZbBhQqBzEs

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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