Chocolate maker Ferrero has launched an in-store brand activation in Chatswood Chase, featuring a 13 metre suspended tree of Ferrero Rocher pralines.

Created by Dynamax, the campaign is timed to celebrate Chinese New Year and hopes to capture shoppers on the path to purchase in the high-end complex.

Dynamax MD Dan Fahey said: “The brand activation was unique, stunning and concise, consumers clearly identified with the brand which they found engaging and ultimately encouraged purchase.

“The solution was created to share the Ferrero Chinese New Year spirit, and we wanted to position the brand in the hearts and minds of the consumer, inducing pre-purchase wants and satisfying needs whilst re-enforcing post purchase decision.”