Australia cost-per-click highest in the world research shows
Another report has shown Australia to be the most expensive cost-per-click market globally for ads served, paying five times than some emerging markets and 30% more than New Zealand.
However, advertisers may be doing something right, with 9.3% of click share coming from tablet devices in Australia (9.9%), more than any other market reviewd in Marin Software’s How Smartphones and Tablets are Changing Paid Search study.
The figures show for ads served by Google Aussie advertisers are paying on average 95c per click on desktop, 78c on tablet and 68c on smartphones.
Japan is the next most expensive (71c/56c/43c), whilst in Brazil the costs are 18c/12c/9c each, with even New Zealand (61/63/31) faring better.
However, clicks from smartphones are also up there globally at 11.7% behind just Japan and Singapore (both 13.7%), with Aussie marketers spending the most (8%) per device on tablet advertising of an of the other markets.
Customers are also more likely to click through on tablets (4.7%) than smartphones (4%) and desktop (3.4%) per ad served, although Brazil (6.7%) and Russia (5.5%) have better tablet figures.
Nick Gill, managing director of Marin Australia said: “Right now Australia is demonstrating a slightly different trend than what is occurring in the rest of the world with Marin’s data indicating that the average CTR in Australia for campaigns on mobile devices is on par with that of desktop computers. “However, I predict this is going to change with mobile devices continue to show great promise for advertisers in Australia given the strong CTR and lower CPC than desktop computers.
“Solid user engagement combined with favorable performance characteristics make search ads on tablets hard to resist for advertisers.”
Please login with linkedin to comment
Latest News
Pinterest Named Principal Sponsor For Cannes In Cairns
B&T's bringing Cannes to the tropics! It'll be like the real thing, just with a heightened chance of a croc attack.
WPP AUNZ Delisted From ASX Following Completion Of UK Takeover
WPP's local Australian operations now fully controlled via the London head office. And it's an Ashes year, too.
AFL Joins Forces With Aqium To Help Create A Sanitised Environment For All Football Fans
The AFL is delighted to welcome Aqium as the Official Hand Sanitiser Partner of the AFL and Marvel Stadium.
Streem Releases Social Media Intelligence Platform, Streem Social
Streem has announced the launch of the first social media intelligence platform designed specifically for communications teams. Streem Social is fully integrated with the company’s existing media monitoring platform, allowing users to track and measure Traditional and Social media in one environment. It is also available as a separate, dedicated tool. Clients will be able […]
NOVA’s Kate, Tim And Joel Say Kia Ora To New Zealand
NOVA's Kate, Tim & Joel say "kia ora" to New Zealand. Well, it would've been odd if they'd said konnichiwa or guten tag.
Marketing That Our Collective Future Depends On
Microsoft's MJ DePalma talks marketing with purpose. Essential if your marketing has the "dog's breakfast" about it.
Zespri Kiwifruit Goes Crazy Tasty In New Campaign Via BWM dentsu & Dentsu Tokyo
The question remains - other than the pavlova, does the kiwifruit serve any other real purpose?
Amazon Pursues $9 Billion Deal For Hollywood’s Last Major Independent Studio, MGM
Jeff Bezos turns his attention away from colonising Mars and mistreating his factory workers and eyes the cinema biz.
2Day FM Appoints Mathew ‘Eggo’ Eggleston As Content Director
'Eggo' appointed 2Day FM's content director. And by that B&T means Mathew Eggleston and not Scooter from The Muppets.
Eurovision Hires First Transgender Host, YouTuber NikkieTutorials
Who doesn't love the colour and campness of the annual Eurovision! It's like an NRL Mad Monday but with better frocks.
Paper Moose Appoints James Sykes As Head Of Strategy
Paper Moose snares the very experienced James Sykes. And by experience, B&T means strategy, not chainsaw juggling.
Study: ‘Made In China’ On The Nose For COVID Weary Aussies
Aussies less inclined to buy Chinese made. Not that it's translating into good news for Turkmenistan or Mozambique.
Tourism Tasmania Urges Australians To Embrace, Not Escape Winter Via BMF
BMF manages to turn "you'll freeze your arse off" into something more compelling for Tourism Tasmania's winter campaign.
Havas Media Melbourne Wins The Body Shop’s SEO
A fruity pong of cardamon pods and guava has descended over Havas Media Melbourne staff after snaring The Body Shop.
A Day In The Life Of The Misfits
School student Elyse Hovenden popped into the office of the Misfits and captured these images of what it’s like to work in a fast-paced agency.
Queerstories Podcast Joins Acast Creator Network For Season 3
Queerstories, the award-winning podcast celebrating the culture and creativity of the LGBTQI+ community, has joined the Acast Creator network. The podcast is part of a national storytelling project curated by Maeve Marsden, which also features a book and event series, and has become wildly popular over the past four years. It will now be hosted […]
“Be Nice … To Absolutely Everyone!”: 10 Of The Best With Finecast’s Georgina Fox
Finecast's Georgina Fox's career advice is "be nice to everyone!" B&T does concur that evil is infinitely more fun.
Tuesday TV Wrap: ABC’s Love On The Spectrum Returns To The Telly
Last night saw the launch of the new series of the ABC's Love On The Spectrum. It's like MAFS but with less nutjobs.
VMLY&R Unveils First Work For The Army Reserve Since The Account Returned
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve. Sweetshop director Joel Harmsworth was enlisted to […]
Nine Study Reveals The Rise Of ‘Living Local’
Latest Nine research shows "living local" is the new cool. Not good news if the neighbours chuck dog poo into your yard.
triple j Announce Unearthed’s DIY Supergroup Finalists
B&T only runs triple j news for our cool Gen Y readers, or for our Gen X readers to say "music was better in my day".
News Corp Unveils New Look Sunday Magazine Selection
Nothing says a "Sunday morning" quite like reading the newspapers in bed. And wondering who that stranger is beside you.
Treasury Wine Estates Unveils Snoop Dogg Voice-Activated OOH Campaign
Treasury Wine Estates has taken the launch of its latest varietal, 19 Crimes Snoop Cali Red, to the streets with an interactive campaign in collaboration with renowned Californian icon, Snoop Dogg. The campaign was created by Cashmere Agency in the US with regional roll out of the campaign led by Mindshare and Wunderman Thompson. Revolution360 […]
Taboola Announces Two-Year Partnership With Are Media
Taboola signs a new deal which will include all the answers to Are Media's quizzes, Sodukos and crosswords.
“We Live In Hell!”: Ford’s In-Car Advertising “A Disaster Waiting To Happen”
In-car advertising joins a late night call to an ex and drinking Jägerbombs on the list of disasters waiting to happen.
“They Suggest Karaoke Or Painting”: Facebook Content Moderator Questions Support Systems
Despite containing it in the headline, this story isn't really about karaoke, which we sincerely apologise about.
SEO, 3D Modelling, Social Media And Web Design Rank As Australia’s Best-Paying Side Hustles
Keno, pokies and the trots at Albion Park all missed the list of Australia's best-paying side hustles.
Pinterest Launches ‘Idea Pins’ For Creators
Idea Pins are a new piece of technology on Pinterest and not a Voodoo doll with pins in it, in case you were confused.
The Power Of Technology As A Form Of Sponsorship
Technology might be a great way to sponsor an event, but it can't beat a corporate box with sausage rolls and booze.
Millennials Top Influencer Power List, With Cristiano Ronaldo Number One
Ever wish you were born good-looking and became really famous? Regret your life even more here.
