+61 Launches First Work Spruiking Telstra’s Satellite Home Internet

  • Telstra - PR 1
  • Telstra - PR 2
  • Telstra - PR 3
1 / 3

Telstra‘s new bespoke agency, +61 — comprised of OMD, Bear Meets Eagle On Fire and TBWA — has launched its first work, talking up the telco’s home internet.

On the first project for +61 and Telstra, the team paired photographer Kander with renowned character designers Odd Studio. The Australian prosthetic specialists, whose experience on films like Prometheus, Alien: Covenant and Thor: Love and Thunder, made them perfectly suited to bring the campaign’s otherworldly, local characters to life.

Telstra chief marketing officer and CMO Power List inductee, Brent Smart, said: “Just months ago +61 was still an idea and now their first work is in market. I love how ambitious, yet simple this work is. And of course, it’s beautifully crafted, like everything Micah and his team does. We are just getting started.”

Says Micah Walker, Bear Meets Eagle On Fire chief creative officer, “It’s a distinctive campaign that lets Australians in more rural areas know that now there’s something floating around in space, just for them.”

This integrated campaign features across OOH, radio, in-store, press, social digital and experiential activations.




Please login with linkedin to comment

+61 bear meets eagle on fire OMD tbwa Telstra

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.