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Reading: Telstra Set To Award Its Massive Creative Account To TBWA And Bear Meets Eagle On Fire
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B&T > Advertising > Telstra Set To Award Its Massive Creative Account To TBWA And Bear Meets Eagle On Fire
Advertising

Telstra Set To Award Its Massive Creative Account To TBWA And Bear Meets Eagle On Fire

Staff Writers
Published on: 17th October 2023 at 12:55 PM
Staff Writers
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B&T can reveal that Telstra has awarded its creative account to TBWA and Bear Meets Eagle On Fire, according to a reliable source.

This comes after B&T reported that the account pitch was down to TBWA and The Monkeys and an unclear role for Bear Meets Eagle on Fire. Read the original reporting HERE.

Previously the account had been shared by The Monkeys, CHEP and DDB. Neither DDB nor CHEP were invited into the pitch process.

B&T contacted The Monkeys, TBWA and Telstra for comment, but no-one responded in time for publishing.

Telstra CMO, Brent Smart (lead image), is now a year into the job and is reportedly on the lookout for younger, more edgier agencies. Smart declined to comment on B&T’s story.

B&T understands an official announcement from all parties will be made tomorrow.

More to come…

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TAGGED: bear meets eagle on fire, tbwa
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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