More Than 50 Per Cent Of TV Sales Delivering FreeviewPlus

More Than 50 Per Cent Of TV Sales Delivering FreeviewPlus

Freeview has signalled compelling growth in Australian uptake of FreeviewPlus receivers with the highest-ever percentage of HbbTV receiver sales recorded in June 2016 at over 51 per cent of all TV sales*.

The connection rate of HbbTV receivers is now more than 85 per cent, which represents a 31 per cent increase compared with figures released earlier this year. More than 80 per cent of Smart TVs in 2016 are FreeviewPlus-enabled and 11 major TV manufacturers are FreeviewPlus-certified.  These manufacturers represent 91 per cent of all connected TV sales.

Smart TV manufacturer LG introduced its first Smart TV in 2012 and has seen consumer demand rise strongly.

“The growth is largely due to technology consistently delivering easier-to-use, seamless functionality and more people understanding they can watch broadcast TV and catch up TV,” said LG marketing manager Grant Vandenberg.

“We are very happy with the pace of market penetration as consumers buy new TVs. It comes at an exciting time when we are about to launch a new ‘Keeping up with the Freemans’ TV campaign for FreeviewPlus as well as launch our live streaming mobile app later in the year” said Freeview CEO Liz Ross.

*Source: GfK Point of Sales monthly TV market reporting.




Please login with linkedin to comment

global economy holden cruz liz ross

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]