After 154 Years, JWT Is No More! WPP Forms New Agency Wunderman Thompson In Merger

After 154 Years, JWT Is No More! WPP Forms New Agency Wunderman Thompson In Merger
SHARE
THIS



WPP today announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency.

J. Walter Thompson is the world’s longest running creative agency and best known, having formed in New York back in 1864 and being acquired by WPP in 1987.

The newly formed agency will be led by global chief executive officer Mel Edwards (left in main photo), who is currently the global CEO of Wunderman. Tamara Ingram (right), CEO of J. Walter Thompson, will become chairman.

Wunderman Thompson will be an agency of more than 20,000 people in 90 markets, including Australia. It will be fully operational in early 2019.

B&T has contacted WPP AUNZ to determine the management structure in Australia, however, had not heard back at the time of publication. Wunderman is known as Wunderman-Bienalto in Australia.

In a statement, WPP globally said: “Wunderman and J. Walter Thompson share many core clients, who will now have simpler access to the expertise of both agencies.

“And, as technology reshapes marketing, Wunderman Thompson will also capitalise on close and long-standing partnerships with Adobe, Amazon, Google, IBM, Microsoft, Salesforce and SAP.”

WPP’s global CEO, Mark Read, only months into the job has made no secret of his desire to merge agencies for better efficiencies.

Read said of the merger: “Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding – award-winning creativity alongside deep expertise in technology, data and commerce – in a single organisation.

“Clients want greater simplicity from their partners and this development, like others at WPP, is designed to reshape our company around their needs.

“It’s great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it’s great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth.”

Edwards added: “To achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I’m really excited to be able to deliver that within one agency.

“Wunderman Thompson offers precisely what clients want: brilliant creativity, expertise in data and sophisticated technology skills. I couldn’t be more honoured to lead this new organisation and its exceptional people.”

Ingram said: “Both JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market.

“Coming together was a decision driven by the opportunity to better serve our clients, expand our offering and create an agency effectively positioned for the future. As Wunderman Thompson, we will deliver world-class services in every geography, and work that is more meaningful and more impactful than ever.”

J. Walter Thompson and Wunderman are not the first two WPP agencies to have merged this year, with VML and Y&R coming together in September.

Please login with linkedin to comment

J Walter Thompson JWT WPP Wunderman Wunderman Thompson Wunderman-Bienalto

Latest News

Mannheim, Baden Württemberg / Germany 07 12 2019 Apple iPhone XS Display with
  • Marketing
  • Technology

Should We End The Quest To Replace The Cookie?

Looking at the latest identity solutions being explored by the digital advertising industry, and whether seeking a single alternative to third-party cookies is actually a lost cause.

by B&T Magazine

B&T Magazine
Asia MarTech Society Appoints Ken Ip As Chairman
  • Marketing

Asia MarTech Society Appoints Ken Ip As Chairman

The Asia MarTech Society (AMS) has appointed Ken Ip as chairman of its 2021–22 board of directors for a two year term. An award-winning marketing and brand communications strategist, Ip has previously held several senior roles, from corporate consulting to public affairs advisory, for leading multinationals and conglomerates. He is currently the group head of […]

Initiative Studio Launches ‘Taste Life On The Flip Side’ For Pernod Ricard Winemakers’ Brancott Estate
  • Campaigns

Initiative Studio Launches ‘Taste Life On The Flip Side’ For Pernod Ricard Winemakers’ Brancott Estate

Pernod Ricard and Initiative Studio have launched “Taste Life on the Flipside” for Brancott Estate’s Winemakers’ newest wine varieties. The campaign idea had its genesis in 1975 when Brancott Estate planted the first sauvignon blanc vines in Marlborough, New Zealand. This was an iconic moment as it flipped a convention that said Marlborough was only […]

Mardi Gras Partnerships Have Raised Nearly $250,000 For The LGBTQI+ Community In 2021
  • Marketing

Mardi Gras Partnerships Have Raised Nearly $250,000 For The LGBTQI+ Community In 2021

Sydney Gay and Lesbian Mardi Gras has continued its programme of community grants and support funded by valued partnerships with ANZ, Google and Facebook Australia, and from the organisations own surplus, delivering a total of $248,000 to LGBTQI+ community groups for this year’s festival season. Three grants funds, the ANZ Community Grants, Google Parade Grants […]

Selena Gomez Will Host Global Citizen’s ‘Vax Live: The Concert To Reunite The World’
  • Uncategorised

Selena Gomez Will Host Global Citizen’s ‘Vax Live: The Concert To Reunite The World’

International advocacy organisation Global Citizen will host VAX LIVE: The Concert to Reunite the World, a global special that aims to inspire vaccine confidence worldwide and help get the COVID-19 vaccines to everyone, everywhere. During the special, Global Citizen, will call on philanthropists and corporations to donate enough “dollars-for-doses” to vaccinate more than 27 million […]