Greek food brand, Zeus Street Greek has launched a new marketing campaign alongside Doordash as it opens the doors to its 50th store in Australia.
Kicking off on 6 July, the campaign is asking customers to share in the celebrations by ‘nominating a local hero’ to be in to win a meal worth $200, as they launch a limited-edition Family Greek Feast available exclusively on the Doordash app.
The new restaurant on the Sunshine Coast marks “a major milestone for the Australian-born outlet” according to the brand.
Zeus Street Greek co-founder Costa Anastasiadis said the brand is targeting “more than 130 new restaurant openings across all major cities”, plus new markets in South Australia and the Northern Territory.
“This celebration is about embodying the Greek tradition of Philotimo – the belief in generosity, community and welcoming people as family, and that is why we are inviting the Sunshine Coast locals to pull up a chair at our Big Greek Table,” Anastasiadis said.
“A local hero is someone that lives philotimo. We want the community to nominate that person so we can give back to the heroes walking among us.
“Since we opened our first store in 2014, Zeus Street Greek has grown into a fan favourite for communities across Australia. Over the next four years, we are accelerating our expansion with plans to more than double the number of restaurants providing tasty, fresh, Greek-inspired food for everyday Australians.”
With around 20 new restaurants planned to open each year for the next four years, the food outlet is expected to see a growth of 28 per cent in customer reach.
“We are excited to bring our food to new markets in Adelaide and Darwin, creating new communities through delicious food and dining experiences.”
Meanwhile, Zeus Street Greek CEO, Ramon Castillo, said the national expansion “creates opportunities for new franchise partners”.
“In 2027 alone we expect to create hundreds of new jobs for Australians through this accelerated expansion. Through our franchisee model, we enable local people to support their own communities through employment opportunities,” Castillo said.
“From 50 stores to targeting more than 130 new restaurants in just four years is a major feat, however we know customers want elevated QSR experiences, that is still fast and convenient but prioritises fresh, flavourful ingredients.”
“This is a new era for the brand, and we are getting the community more involved than ever before to support this growth, through our national local heroes campaign.”
