A sixth of Australian shoppers are willing to give agentic AI shopping tools a try but next to none are willing to use them at checkout, according to new research.
Instead, Australian shoppers prefer AI help during the product research and comparison phase.
Nearly half of Aussies expect tech companies like Google and Apple to be first to release agentic AI shopping tools, it is online payment providers like PayPal that Aussies trust most to do so safely.
Further, 79 per cent expect agentic AI shopping tools to offer payment security on par or better than what they use today.
The research also found that while only one in five Australians currently use AI tools when shopping online, those who do are already seeing the benefits, with 53 per cent reporting they spend less time looking for products compared to traditional methods.
Looking ahead, 57 per cent of non-users say they may give AI tools a try within the next year, and 79 per cent of all respondents want AI to play a greater role in their future online shopping experiences.
“Aussies are warming up to the idea of AI helping them to shop smarter,” said Shannon Ingrey, Vice President and GM for APAC at Commerce, the company behind the research.
“However, they’re not ready to let it shop for them just yet. For retailers, that’s a big opportunity. They have to make sure their product data and content are rich enough for AI to compare and recommend.”
