YouTube has launched a new feature called Primetime Channels to serve as a central hub for users’ manifold streaming services.
With Primetime Channels, users will be able to sign up, browse, and watch TV shows, movies, and sports from streaming services such as SHOWTIME, STARZ, Paramount+, AMC+, ViX+ directly on YouTube.
An early version of the service is currently being rolled out in the US. It is unclear when it will arrive in Australia.
“We are excited to expand our partnership with YouTube to offer customers of Paramount+ another way to stream the content they love,” said Jeff Shultz, chief strategy officer and business development officer, Paramount Streaming.
“This new feature gives us the opportunity to expand our presence on YouTube, broadening our reach and giving consumers even more choice when it comes to streaming the best in entertainment.”
Once a user signs up, content from streaming services will be reflected in the YouTube app on mobile and on TV.
Primetime Channels homepages will feature also shows and movies with curated trailers, behind-the-scenes footage, and cast interviews. When a user searches for content from their purchases, they will be able to quickly identify and access them in the search results, alongside videos from your favourite creators.
YouTube recommendations will also include programs from Primetime Channels, delivering a personalized selection of content across YouTube.
The Alphabet-owned video platform says that it will “continue working with our partners to bring even more content options to Primetime Channels, build new unique features that only YouTube can deliver, and expand to our international users.”
