B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Cairns Crocodiles
  • Nine
  • Pinterest
  • Meta
  • Seven
  • ABC
  • Dentsu
  • B&T Agency Scorecards
  • B&T Exclusive
  • ARN
  • WPP
  • Zenith
  • Partner content
  • Publicis Groupe
  • Google
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Young Aussies Consuming More News Than Ever From Influencers & AI
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > AI > Young Aussies Consuming More News Than Ever From Influencers & AI
AIMediaNewsNewsletterTechnology

Young Aussies Consuming More News Than Ever From Influencers & AI

Staff Writers
Published on: 16th June 2026 at 10:45 AM
Edited by Staff Writers
Share
5 Min Read
SHARE

New research from the Digital News Report Australia 2026 has revealed a major shift in news consumption habits, with Australian’s under 35 increasingly turning away from traditional platforms and towards social media creators, influencers and generative AI tools to stay informed.

The report, released by the University of Canberra’s News and Media Research Centre (N&MRC), found that while younger Australians are far less likely to consume news through newspapers, radio or television, their overall interest in news has risen sharply.

For the first time, Australians under 35 reported higher interest in politics than older generations, with news interest among 18–24-year-olds increasing by 12 percentage points since 2023.

The findings suggest younger audiences are not disengaged from news — they are simply accessing it through different channels.

Professor Sora Park, lead author of the report and Director of the N&MRC, said younger Australians are moving away from traditional routines and towards more personalised and platform-driven news habits.

“Young Australians are not disengaged from news – they are reshaping how news is accessed, consumed and understood,” Park said.

“We are seeing a generational shift away from fixed routines and traditional platforms towards more fluid, platform-driven and personalised news habits.”

The report found 60 per cent of Australians aged 18–24 have never used newspapers for news, while 53 per cent have never listened to radio news and one quarter have never turned on television for news.

Instead, nearly half (48 per cent) of 18–24-year-olds now get news from TikTok.

The influence of creators and influencers is also growing rapidly, with more than half of Australians under 35 saying news creators meet their information needs.

Across the broader population, 43 per cent of Australians now get news from influencers or creators.

Among those audiences, creator-led news is often viewed as more effective than traditional news, with 59 per cent saying it is more entertaining, 55 per cent saying it feels more relatable, and 56 per cent saying it is easier to understand.

At the same time, generative AI is becoming another emerging layer in how Australians navigate information.

Nearly one in ten Australians (9 per cent) now use AI chatbots including ChatGPT, Gemini and Perplexity for news, rising to 16 per cent among Australians under 25.

Those using AI for news say they are turning to chatbots to follow up on stories, summarise information, explain complex topics and verify information they encounter elsewhere online.

However, trust remains a major challenge.

Only 19 per cent of Australians trust news accessed through AI chatbots, while 21 per cent trust news found through social media, compared with 43 per cent trust in news overall.

Concern around misinformation is also continuing to rise, with 77 per cent of Australians saying they are worried about what is real and what is fake online.

“AI is becoming another layer in how Australians navigate information,” Park said.

“But trust remains central. Audiences continue to place greater value on journalism they perceive as credible, transparent and accurate.”

The report also found social media is now one of the biggest gateways to news, with 56 per cent of Australians using it as a news source — just behind television at 57 per cent and ahead of online news websites and apps at 52 per cent.

For the first time, social media (32 per cent) has overtaken direct visits to news websites (31 per cent) as the main way Australians access online news.

Despite ongoing cost-of-living pressures, younger Australians are also proving more willing to pay for news than older audiences.

More than one quarter (27 per cent) of 18–24-year-olds and 41 per cent of 25–34-year-olds now pay for news, compared with 16 per cent of Australians aged 65 and over.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

Related posts:

  1. Canada Moves To Ban Under-16s From Social Media, Heighten Regulation For LLMs
  2. ‘You Need A Neutral Party In The Middle’: Innovid Launches NIVO AI To Cut Campaign Launch Times
  3. The Intention Before The Prompt—That’s The Work
  4. Rocket Joins Canva Partner Program In AI & Creative Push

TAGGED: Digital News Report Australia, N&MRC
Share
Melania Watson
By Melania Watson
Follow:
Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. When she’s not chasing breaking news, she’s chatting with industry leaders to discuss the big changes in the marketing, advertising, and media landscape. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, later moving into a technology reporter role that brought her to Sydney. Driven by a desire to push herself into a new niche, she joined B&T at the start of 2026.

Latest News

Saatchi & Saatchi: B&T’s Agency Scorecard 2026
16/06/2026
‘Had Their Chance & Failed’: Britain To Ban Social Media For Under 16s
16/06/2026
Australia’s Ad Spend To Grow 7.4% Led By Retail Media: WPP Forecast
16/06/2026
How NZ Rugby’s Marketing Boss Keeps The All Blacks Front Of Mind When A Ball Isn’t Being Kicked
16/06/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?