Former AFL player Mitch Brown has become the new face of Mosh’s hair loss campaign, fronting a series of TV ads for the digital health platform.
Brown has spoken publicly about his own experience with hair loss and the impact it had on his confidence. He has now appeared in a series of Mosh ads playing the host of a late-night talk show, repeatedly upstaged by an unruly co-host.
The scene stealing sidekick is Mullet, a custom puppet based on Brown’s own iconic hair. The campaign uses humour to open up a conversation many men still avoid, while encouraging them to seek proper advice for hair loss. It’s well-travelled territory for a brand that has brought mullets to the limelight over the last three years, having treated over 60,000 men.
Brown is talking publicly about his own experience for the first time. He’s been regrowing his hair with Mosh since 2024, and said the puppet storyline is a case of art imitating life.
“I’ve been with Mosh for years to help manage my hair loss. People know me for the mullet, but behind that there was a real concern about losing my hair and how that would affect my confidence. That is why this campaign feels personal to me.”
“The whole point of this campaign is to use humour to open that door. If a puppet with a mullet helps someone start a conversation about hair loss, I think that is a pretty good use of a puppet with a mullet,” said Brown.
The campaign builds on Mosh’s brand studio output, which has produced, directed and written animated TVCs, outdoor campaigns and a long running hair loss partnership with touring metal festival Good Things.
“The campaign hits a nerve because Mitch is technically overshadowed by his own hair, which leaves men with a simple, actionable message. Many men notice hair loss, fret about it, then do nothing. Mosh is designed to make it easier to take that first step, speak with a health practitioner, and get support that is right for them,” said Mosh and Moshy creative director Jonathan Seidler.
Credits:
Creative Director: Jonathan Seidler
Director: Yarno Rohling
Producer, Content & Campaigns Lead: Olivia Whiting
DOP: Chris Bland
Best Boy: Tonyteni Taulaga
Art Director: Eamon Hayward
Design: Teri-Kate Osinga
Social Content: Morgan Bosch
Chief Marketing Officer: Nick Holden
Head of Performance: Lee-Helena Rosolen
Media: Fourteen10
