Yahoo and Taboola have officially closed the 30-year strategic partnership that will see the latter set up as Yahoo’s exclusive native advertising partner across all its digital properties.
The deal, first announced last year and branded “a huge beginning to a beautiful era” by Taboola foudner and CEO Adam Singolda, was expected to be worth roughly US$1 billion in revenue and will see Taboola’s native advertising reach almost 900 million monthly active users around the world across mail, sports, finance and news.
Under the partnership, Yahoo also enhances its unified advertiser offerings, improving customer experience across its owned media properties. Monica Mijaleski, CFO at Yahoo, has joined Taboola’s Board of Directors.
“We’re excited to officially embark on this journey with Yahoo,” said Singolda, on the closing of the deal.
“This is a pivotal moment in our mission to build an even larger open web company outside the walled gardens, using massive scale contextual segments from Taboola’s reach of 500M people a day, and Yahoo reaching almost 900M people a month. As part of our combined journey with Yahoo, I’m excited to invest in big areas of focus for us such as eCommerce and Header Bidding.
“I am confident that every publisher and every advertiser working with Taboola around the world will feel the positive, meaningful impact of this partnership – more revenue, more engaged users, and more quality audiences. There is a wave of benefits coming our partners’ way. I’m very excited to have Monica Mijaleski, Yahoo’s CFO, joining our Board of Directors, and look forward to dreaming and executing together going forward. Today is just the beginning.”
“I look forward to joining Taboola’s board as we embark on this game-changing partnership,” said Mijaleski. “Together, we will leverage our strengths and resources to create new opportunities for the evolving digital advertising ecosystem. I am excited to work closely with Adam and the Taboola team to achieve our goals, and unlock the potential of premium, native advertising on the open web for brands, publishers and consumers.”
