Yaeji Blends Music And Tech In The Latest Samsung Campaign From We Are Social Australia

Published on: 9th October 2023 at 3:14 PM

Edited by Staff Writers

2 Min Read

In a bid to inspire the Gen Z audience with an elevated audio experience, Samsung has released the fourth episode in the “Feeling of Sound” campaign, featuring renowned music artist and producer, Yaeji.

Created by socially-led creative agency, We Are Social Australia, the “Balance of Sound” sees Yaeji talk about the sound quality of the Galaxy Buds2 Pro.

Yaeji is known in the music industry for her unique style and ability to blend different sounds and styles. By showcasing how her creative process is enhanced by the Hi-Fi of Galaxy Buds2 Pro, the campaign aims to create a connection with music enthusiasts.

The “Feeling of Sound” creative platform has already featured music industry icons such as Jay Versace, Chris Gehringer, and Tony Maserati, showcasing the sound quality of the Galaxy Buds2 Pro through authentic storytelling.

Ben Clare, ECD at We Are Social Australia, said “Creating music is all about capturing emotion, and our goal with this work has always been to showcase the “Feeling of Sound” through a diverse range of music-makers. Last year’s campaign successfully built credibility for Galaxy Buds2 Pro in the audio industry, and now we’re excited to highlight Yaeji’s story. She’s one of the most exciting voices in the world of house music who not only balances the role of DJ, producer, and singer-songwriter, but also the diverse influences of her American-Korean upbringing”.

The campaign also includes a series of edits to be featured on Yaeji’s Instagram and YouTube channels and Samsung’s global social channels.

TAGGED: Samsung, We Are Social

By Cristina Forlani

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With over 8 years experience in the marketing and advertising industry, spanning both traditional and digital channels, I have worked with clients across a diverse client range including Beauty, Fashion, FMCG, Food&Wine, Travel / Tourism, Tech, Telco, Financial services. I’m driven by a genuine interest in people/consumers and their motivations, excited by the evolution of media, passionate about delivering insight-based ideas, focused on the development of socially-led campaigns that aim to achieve measurable goals and business results. I’m keen to make things happen, my mission is to deliver projects on time and on budget by leading a collaborative and motivated team working together to create something to be proud of. I have a proven track record in growing client revenues and agency profitability, as well as introducing new processes and tools to boost efficiency both internally and with the client. I'm an Account Director at We Are Social, a global agency. We deliver world class creative ideas with forward thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking.