Expedia Group’s domestic-travel focused brand, Wotif.com and its Publicis agencies Spark Foundry and Emotive have launched new OOH creative to encourage Australians to travel more in their own backyard.
The outdoor creative shows an “endless itinerary”, extending beyond the OOH panel, onto the ground – to illustrate the endless holiday possibilities people can enjoy via Wotif, while highlighting the missed travel moments over the past two years.
The outdoor ads have been launched on oOh! Media panels across the eastern seaboard, including street furniture and retail.
Spark Foundry client partner, Natali Kakovska said: “Through the ‘endless itinerary’ idea, we wanted to bring Wotif’s playful and relatable brand personality to life, while reminding people that Wotif is the go-to travel site for Aussies when it comes to domestic travel. We focused on street furniture and retail locations to maximise on high dwell times, so the message in the copy can be really appreciated – tapping into everyday moments and delivering travel inspiration to ignite people’s desire to go on a holiday.”
Emotive business director, Ciaran Miller-Stubbs said: “’Make up for missed holidays’ is a great creative platform we’ve created with Wotif.com and we’re continuing to flex its potential across a range of surprising media, and this is another fun example of that.”
Wotif managing director, Daniel Finch said: “Wotif has always been passionate about encouraging Aussies to explore their own great country and this year, our goal is to support Aussies to holiday better and smarter than ever before. The endless itinerary is a fun way for us to visually show Aussies that travel is back and 2022 is the year to get back out there, make new memories and support Australian communities through tourism.”
The latest ads are part of Wotif’s ongoing “Make up for Missed Holidays” campaign.
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