Wotif Unveils “Endless Itinerary’ Via Spark Foundry & Emotive

Wotif Unveils “Endless Itinerary’ Via Spark Foundry & Emotive

Expedia Group’s domestic-travel focused brand, Wotif.com and its Publicis agencies Spark Foundry and Emotive have launched new OOH creative to encourage Australians to travel more in their own backyard.

The outdoor creative shows an “endless itinerary”, extending beyond the OOH panel, onto the ground – to illustrate the endless holiday possibilities people can enjoy via Wotif, while highlighting the missed travel moments over the past two years.

The outdoor ads have been launched on oOh! Media panels across the eastern seaboard, including street furniture and retail.

Spark Foundry client partner, Natali Kakovska said: “Through the ‘endless itinerary’ idea, we wanted to bring Wotif’s playful and relatable brand personality to life, while reminding people that Wotif is the go-to travel site for Aussies when it comes to domestic travel. We focused on street furniture and retail locations to maximise on high dwell times, so the message in the copy can be really appreciated – tapping into everyday moments and delivering travel inspiration to ignite people’s desire to go on a holiday.”

Emotive business director, Ciaran Miller-Stubbs said: “’Make up for missed holidays’ is a great creative platform we’ve created with Wotif.com and we’re continuing to flex its potential across a range of surprising media, and this is another fun example of that.”

Wotif managing director, Daniel Finch said: “Wotif has always been passionate about encouraging Aussies to explore their own great country and this year, our goal is to support Aussies to holiday better and smarter than ever before. The endless itinerary is a fun way for us to visually show Aussies that travel is back and 2022 is the year to get back out there, make new memories and support Australian communities through tourism.”

The latest ads are part of Wotif’s ongoing “Make up for Missed Holidays” campaign.




Please login with linkedin to comment

Emotive Spark Foundry wotif

Latest News

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]