Creative agency Willow & Blake has partnered with fashion label DISSH to redefine their brand voice and tagline after undergoing a major rebranding effort in 2020 under founder Lucy Henry-Hicks.
The new tagline was unveiled as “Shop Intentionally, Style Effortlessly”.
“This tagline embodies DISSH perfectly—it’s understated and thoughtful, yet decidedly chic. It’s about creating a space for customers to feel good about their choices. And look good, too,” said Bri Nixon, head of brand voice at Willow & Blake.
Willow & Blake worked to build out DISSH’s tone of voice with lines like “So sorry to do this to you, our New Season is full of must-haves” and “Your clothes say a lot about you. We make sure it’s all good”.
“We love to talk about the things we care about. As the brand has evolved through the years, it was important for us to clearly identify and articulate exactly who we are through how we communicate and how we connect with and talk to our customers beyond the visual. Willow & Blake helped us achieve all of that and we had a lot of fun while doing it,” said Prudence Richardson, brand director at DISSH.
The agency also played a role in establishing language considerations for global expansion, targeting audiences in the US, Canada and beyond.
“We believe that establishing a brand voice is about more than just words on a page—it’s about consistency and cohesion across every customer touchpoint. When every element aligns, from the key messaging to punctuation, it builds a lasting impression that resonates deeply with customers. For DISSH, we wanted to make sure their voice would keep them front of mind for anyone seeking considered fashion and accessories,” added Bree Johnson, co-founder and managing director at Willow & Blake.
Willow & Blake previously worked on a Pride Month campaign for DISSH.
